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The affiliate marketing game

Are you getting tired of spending CPM – CPC and see no ROI? Would you like to learn more about integrating advertisements as content? For our next Meetup we’re introducing two people with years of experience at one of Europe’s biggest affiliate marketing networks: zanox. This ‘no cure, no pay’ model has huge potential for conversion-focused advertisers and publishers. Would you like to know more about the ins and outs of this underestimated marketing mechanism? Join our next meetup!
Topics covered From a European market perspective, our presenters will share their knowledge about this exciting marketing ‘game’:

  • The affiliate marketing (advanced) basics

  • Who are the players?

  • What are the playing rules?

  • SEM & affiliate marketing?

  • What makes you win or lose as an advertiser and/or publisher?

  • Tips and tricks to increase your odds

For the past four years,
Jaimie Mcintyre and
Jurien Groot both worked at the leading European affiliate network, zanox. They managed affiliate marketing campaigns for clients such as, Esprit, T-mobile, Tommy Hilfiger, Vodafone and KLM Air France. Currently located in Vancouver, they have established an affiliate marketing agency
Plan J Marketing. Plan J Marketing will use their experience from the competitive market in Europe to monetize North American traffic and to help out clients who would like to implement new performance based marketing strategies.

  • 6:00pm - 6:30pm - Relaxing, drinking, and talking with colleagues.

  • 6:45pm - 7:30pm - Presentation and Q&A

  • 7:30pm on - More relaxing, drinking and talking with colleagues.

Join or login to comment.

  • A former member
    A former member

    Thank you Jurien for presenting and sharing your perspective. It was great to get your perspective and see how far Canada is yet to go on this online business thing. I'm also constantly ticked off that I can't buy online from most of the big clothing brands I like.


    December 8, 2010

  • A former member
    A former member

    Great to have a new perspective on this topic. It still amazes me how behind Canada is on this online deal...

    December 8, 2010

  • A former member
    A former member

    i am totally shocked of the lack of knowledge for N. America and the affiliate business as a whole. Do i really care what is happening in Europe? the worlds largest and most aggressive people to market to on or off the internet is the US. they started the affiliate programs for the net.

    your speakers, although most likely very nice individuals, should have prepared for the country or continent they live in and are presenting to. at best they could not answer questions correctly for Europe.

    presenters not being prepared to answer questions for us in N. America or even having a working affiliate site is not what i expect to to fight traffic to waste my time.

    the meetings, as a rule, have good speakers. i am very disappointed.


    December 8, 2010

  • A former member
    A former member

    The networking after filled in some of the gaps in the presentation. The bit about integrating advertisements as content was very useful. The European market perspective was interesting. Might consider adding more information on affiliate networks in Canada. Maybe they'll be another presentation about this.

    December 8, 2010

  • Dmitriy M.

    I don't think presenters have a really good knowledge of N. American affiliate marketing market, but it was interesting to learn about situation in Europe.

    December 8, 2010

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