For our March Meetup we’re lucky to hear from Shannon Yelland. Shannon's experience, training and resourcefulness in this city is as good as it gets - it's a priviledge to have the opporunity. She is also a dear friend of this Meetup!
We’re also very happy to have WiderFunnel Marketing Optimization support for this Meetup. They’re a world-class conversion optimization company helping high-traffic websites like iBay, Salesforce and the 2010 Olymnics to increase online conversions.
- What are the most important metrics?
- What is the difference between metrics and key performance indicators?
Shannon will share key differences and why you should ignore stand alone metrics and invest more time in defining and understanding your company’s key performance indicators for your online lead generation efforts (SEO, SEM and Social).
By doing so, it will give you more confidence to benchmark and allocate funds and resources in the right places. You will also be able to optimize your efforts and online advertising spend later on by doing deeper dives to get the most out of your return on investment.
Shannon will explore samples as well as some insights on best practices for tracking, implementation, reporting and human analysis.
Shannon Yelland, www.seedtheweb.com, a Certified Web Analyst, has over a decade of online marketing experience working in-house as well as a consultant for B2B and B2C businesses.
Web analytics and search engine marketing has always been on the forefront of her investment of time. She is currently an independent web analyst with focus on defining and setting up KPI’s, tracking audits and processes, custom dashboards as well as business analysis with key stakeholders.
She consults and clarifies what is working and what needs tweaking to increase online marketing return on investment.
- 6:00pm - 6:30pm - Relaxing, drinking, talking with colleagues.
- 6:45pm - 7:30pm - Presentation and Q&A
- 7:30pm on - More relaxing, drinking and talking with colleagues.