Hello Vancouver SEM+SEMPO members!
We invite you to our first event of 2014 - presentation of Alan Amerault from Cardinal Path, one of the leading digital intelligence and marketing agencies in North America with offices in Vancouver, Ottawa, Chicago and Tempe. Cardinal Path has achieved a number of industry and vendor certifications, and has established partnerships with a wide array of the industry’s best-of-breed digital intelligence solution providers.
Punching above your digital ad-spend weight
If you are running large complex AdWords PPC campaigns or you have to manage hundreds of the campaigns then you must be familiar with challenge of tracking performance of those campaigns over a period of time. Today we are going to discuss several cost-effective, DIY SEM management strategies that should help you with this important task.
Come and learn from leaders in the industry, get answers to your questions on:
• Reporting via API pulls
• AdWords Scripts
• Custom visualization and adding new dimension to basic reporting needs
About Alan Amerault
Alan currently serves as the Associate Director for the Digital Marketing team. He comes to Cardinal Path following 5 years in both the search and display media divisions of Microsoft Advertising.
Spanning Seattle to London, he has collaborated with clients across several North American and European markets and a wide range of verticals. While at Microsoft, this included agency management and Search/Display media buying service to top clients such as eBay, Booking.com, Thomas Cook, Amazon UK/France. His current role with Cardinal Path spans a range of clients across a variety of online channels, as well as teaching seminars on both Google and Microsoft products.
Please register early as we have limited number of sits for this event.
6:00 pm - 6:15 pm – Getting together, talking with colleagues.
6:15 pm - 7:15pm - Presentation and Q&A
7:15 pm - 9:00 pm - Networking with colleagues.
Price: $10 at the door, SEMPO members attend for free.
Dmitriy Minenko, Meetup Organizer
Alex Brabant, Meetup Co-Organizer