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Punching Above Your Digital Ad-Spend Weight

Hello Vancouver SEM+SEMPO members!

We invite you to our first event of 2014 - presentation of Alan Amerault from Cardinal Path, one of the leading digital intelligence and marketing agencies in North America with offices in Vancouver, Ottawa, Chicago and Tempe. Cardinal Path has achieved a number of industry and vendor certifications, and has established partnerships with a wide array of the industry’s best-of-breed digital intelligence solution providers.

Punching above your digital ad-spend weight

If you are running large complex AdWords PPC campaigns or you have to manage hundreds of the campaigns then you must be familiar with challenge of tracking performance of those campaigns over a period of time. Today we are going to discuss several cost-effective, DIY SEM management strategies that should help you with this important task.

Come and learn  from leaders in the industry, get answers to your questions on:

• Reporting via API pulls

• AdWords Scripts

• Custom visualization and adding new dimension to basic reporting needs

About Alan Amerault

Alan currently serves as the Associate Director for the Digital Marketing team. He comes to Cardinal Path following 5 years in both the search and display media divisions of Microsoft Advertising.

Spanning Seattle to London, he has collaborated with clients across several North American and European markets and a wide range of verticals. While at Microsoft, this included agency management and Search/Display media buying service to top clients such as eBay,, Thomas Cook, Amazon UK/France. His current role with Cardinal Path spans a range of clients across a variety of online channels, as well as teaching seminars on both Google and Microsoft products.

Please register early as we have limited number of sits for this event.

Our Agenda:

6:00 pm - 6:15 pm – Getting together, talking with colleagues.
6:15 pm - 7:15pm - Presentation and Q&A
7:15 pm - 9:00 pm - Networking with colleagues.

Price: $10 at the door, SEMPO members attend for free.

Best regards,

Dmitriy Minenko, Meetup Organizer
Alex Brabant, Meetup Co-Organizer

Join or login to comment.

  • Michel B.

    Started a discussion this morning on my Google Partners Community ('Running An Agency' category):
    "Using AdWords scripts, are 3rd-party 'dashboard' packages worth the $20/month per user to automate reporting process to clients? Checked out Klipfolio shared at a Meet Up by #VanSEM +Sempra: "Punching Above Your Digital Ad-Spend Weight" presented by Alan Amerault from Cardinal Path (headquarter here in Vancouver BC). "
    I included one of the excellent slides with proper sources mentioned as provided by Alan Amerault hoping that way, it did not infringe intellectual property rights. Otherwise, let me know and I could take it down...

    February 14, 2014

    • Michel B.

      If you mean a link to Alan's presentation, I would need his permission to add it to our Google Partners discussion. Dimitri has posted the link to Alan's presentation in his post following this MeetUp.

      February 15, 2014

    • Samuel

      Michel - A link to the Google Partners Community would be fine. I'm sure most everyone here, including me, are part of it. :)

      February 15, 2014

  • Dmitriy M.

    Here is the link to Alan's presentation: . If you are interested to try Client Automated Assessment Tool please check slide #7 for info on how to do that.

    2 · February 14, 2014

    • Samuel

      I've already reached out to Alan. Thanks again for having him.

      February 14, 2014

  • Dmitriy M.

    Alan made a great presentation and shared valuable information about how to use Google AdWords scripts to automate reporting process and make custom visualization. He also invited to try using scripts that were developed at Cardinal Path for free. Thanks, Alan!

    2 · February 12, 2014

    • Zhenya B.

      Sounds awesome! Sorry I couldn't attend.

      February 12, 2014

  • Erika Resendiz J.

    I gonna attend

    February 5, 2014

20 went

Your organizer's refund policy for Punching Above Your Digital Ad-Spend Weight

Refunds are not offered for this Meetup.

Our Sponsors

  • RTown

    RTown is providing financial support for our main annual event.

  • Bing Ads Canada

    Bing Ads Canada is offering financial support to our main annual event.

  • SweetIQ

    Sweet IQ is providing financial support for our Vancouver annual event

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