Join SEMPO New York

You'll get invited to our Meetups as soon as they're scheduled!

Digital Media For Search Professionals

Jun 16

Tue 6:30 PM

Location: Yahoo! - Times Square Conference Room

111 W 40th St, btwn 6th and 7th
12th Floor
New York, NY 10036

This is a private home or office

Estimated attendance: 100 people attended.
4.009
Who organized?
Dave Fall, Max Kalehoff, and Sara Holoubek

Please join us on June 16th for a lively discussion regarding the intersection of media planning and search:

From the 400-plus ad networks that exist today to the new audience aggregation ventures launched by the likes of Havas Digital and Varick Media Management, and even Google, digital is transforming the way advertising inventory is bought and sold. Importantly, the fundamentals of search advertising are heavily defining the future, pushing efficiency, automation and performance to greater prominence. What happens to online marketing when emphasis shifts from targeting content to targeting audiences via scientific aggregation and optimization?

The short answer is: it’s complicated. But if anything’s true, this new wave is entering the domain and skill set of search marketers. So what does it mean for them? How do they navigate the various networks, solutions and tools? When will the performance these new media networks promise enter the search-marketers’ desktop? Is there any truth or opportunity that search marketers must act on?

Speakers:

Scott Portugal, SVP, Global Business Development at Traffiq
Eric Wheeler, CEO, 33across
Adam Heimlich, Razorfish

Refreshments served by our sponsor, Dapper.

Photos of this Meetup

No photos yet.

Talk about this Meetup

Who attended?

100 attendees
- Amit W
  
  “ This meeting went beyond search into the display area. Interesting point of you from the professional in the business. ”
- Thiago Prado
  
  “ The meetup keeps getting better and full of valuable content. The speakers were very good and they shared a lot of good information. ”
- Max Kalehoff
  
  “ Good discussion to bridge the worlds of PPC and display and branding. ”
- Sara Holoubek
  
  “ A smaller, but more engaged crowd. Higher-level conversations as we dove deeper into the intersection of search and display. ”
- Amy Wong
  
  “ I liked the topic. I was annoyed that the event didn't start on time which led to not having enough time for Q&A and really scratching the surface of the topic. I don't believe we covered any of the questions presented in the write-up for the event. See below. Here are the questions: What does it mean for them? How do they navigate the various networks, solutions and tools? When will the performance these new media networks promise enter the search-marketers’ desktop? Is there any truth or opportunity that search marketers must act on? ”
- andrew morgan
  
  “ Good job. Good venue. good session. Thanks guys! ”
- Mark Schwartz
  
  “ Great topic and excellent panel. I'd recommend reducing the amount of time dedicated to networking, leaving more time to the panel discussion. ”
- Christopher Hart
- Anna Agishtein
- Alhan Keser
- Kieran Hawe
- Alex Lin
- Kevin Lee
- Lauren Moore
- G kalajian
- Gercek
- David Ross
- Vernon Steward
- Enid Burns
- Henry Hall
- Seth Dotterer
- Elaine
- aimee reker
- Michele Polz
- Mike Grehan
- Chandrika Rai
- Ben Seslija
- Zack Sinkler
- Holly
- Alain Joseph
- Brian
- Annette
- Liz Pullen
- Shehzad Daredia
- Todd Kelly
- Robert Tsai
- Angela Wang
- Ulrich Gilot
- Chris
- Shannon Sematis
- Paul Farris
- Cali
- Christopher Lydon
- Drew Newell
- R. Scott Hall
- Adam Whippy
- joseph mcelroy
- Kelly Gabrielsen
- Marcia
- kevin