June 16, 2009 6:30 PM - 100 attended
Digital Media For Search Professionals
Yahoo! - Times Square Conference Room (map)
Please join us on June 16th for a lively discussion regarding the intersection of media planning and search:
From the 400-plus ad networks that exist today to the new audience aggregation ventures launched by the likes of Havas Digital and Varick Media Management, and even Google, digital is transforming the way advertising inventory is bought and sold. Importantly, the fundamentals of search advertising are heavily defining the future, pushing efficiency, automation and performance to greater prominence. What happens to online marketing when emphasis shifts from targeting content to targeting audiences via scientific aggregation and optimization?
The short answer is: it’s complicated. But if anything’s true, this new wave is entering the domain and skill set of search marketers. So what does it mean for them? How do they navigate the various networks, solutions and tools? When will the performance these new media networks promise enter the search-marketers’ desktop? Is there any truth or opportunity that search marketers must act on?
Speakers:
- Scott Portugal, SVP, Global Business Development at Traffiq
- Eric Wheeler, CEO, 33across
- Adam Heimlich, Razorfish
Refreshments served by our sponsor, Dapper.
RSVPs closed
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Max KalehoffEvent HostOrganizerGood discussion to bridge the worlds of PPC and display and branding. -
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Mark SchwartzGreat topic and excellent panel. I'd recommend reducing the amount of time dedicated to networking, leaving more time to the panel discussion.
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Amit WThis meeting went beyond search into the display area. Interesting point of you from the professional in the business.
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Thiago PradoThe meetup keeps getting better and full of valuable content. The speakers were very good and they shared a lot of good information.
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Amy WongI liked the topic. I was annoyed that the event didn't start on time which led to not having enough time for Q&A and really scratching the surface of the topic. I don't believe we covered any of the questions presented in the write-up for the event. See below. Here are the questions: What does it mean for them? How do they navigate the various networks, solutions and tools? When will the performance these new media networks promise enter the search-markete
rs’ desktop? Is there any truth or opportunity that search marketers must act on?
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