Please join us on Thursday, October 22, from 6:30-9:30 at Razorfish's offices for "The Great Conversion: from basic tracking (101) to attribution modeling." The evening will feature a 101 presentation for the newbies, as well as a ninja panel for those looking for the latest in conversion tracking and attribution modeling.

The event is free for due-paying SEMPO members. Non-members need to pay a non-refundable $10 via the amazon link on meetup. (Not sure if you or your company is a due-paying member? You can check it out here: http://www.sempo.org/...)

More details to come shortly. Here is the line up:

• 6:30-7:00 > Networking over drinks and eats
  
• 7:00-7:30 > Conversions: a 101 (ninjas can continue networking at this time)
  
• 7:30-7:40 > SEMPO Updates and News
  
• 7:40-8:40 > Ninja Panel featuring Dennis Mortensen, Entrepreneur, Author and Director of Data Insights at Yahoo!, Ben Seslija, Senior Director, Acquisition and Analytics for Clickable, Jorie Waterman. SVP, Director of Search of MRM and Eli Goodman, Search Evangelist of comScore, Inc.
  
• 8:40-9:00 > Networking over drinks and eats...and perhaps a post party in the neighborhood
  

A huge thanks to Marin Software for sponsoring food + drinks and raffling an iPod at The Great Conversion!