One of the most significant developments in the search marketing industry recently has been the formation of the Yahoo! and Microsoft Search Alliance, which promises to bring together the Yahoo! Search and Bing networks to provide advertisers with greater scale innovation. As a search marketer, are you ready to adapt your marketing strategy to take full advantage?

Join the SEMPO New York Working Group for Inside the Yahoo! and Microsoft Search Alliance. This event will feature in-depth presentations from Yahoo! and Microsoft transition leads, followed by a question-and-answer session.

You will learn:
• About the Yahoo! and Microsoft Search Alliance and what it means
• Implications and benefits of the search alliance for advertisers
• Updates on feature differences between platforms
• Next steps specific to a customer’s transition options

Speakers include:
• Teresa Elliott, Yahoo! Migration Project Manager, Microsoft
• Patrick Harris, Director, Search Agency Sales, Microsoft
• Danielle Mohen, Senior Project Manager, Yahoo!
• Rob Wilk, National Director - Search Optimization & Strategy, Yahoo!

Agenda:
• 6:00 - 7:00 > Networking over drinks and eats
• 7:00 - 7:15 > Housekeeping/announcements
• 7:15-8:15 > Presentation and Q&A from Yahoo! Microsoft Search Alliance team execs
• 8:15-9:00 > Follow-on Conversation; Networking over drinks and eats

* The Yahoo! and Microsoft Search Alliance team graciously sponsors this event, covering venue, drinks and eats.

Admission: $9.99 (to the SEMPO New York Working Group event fund)