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SF Bayarea Machine Learning Message Board › Sears Codeathon / Hackathon Event, August 23 - 25, 2013 - 50% Off Group Members

Sears Codeathon / Hackathon Event, August 23 - 25, 2013 - 50% Off Group Members

A former member
Post #: 7
Sears' Startup Code-A-Thon

Date: August 23-25th, 2013
Where: Spur Building, San Francisco, CA

Community Partner:
Alexander Networks, Inc­

FAQ: Does all the code have to be fresh/new or can we build up on existing products/projects?
Answer: Yes, you can build on existing products and projects. :-)

Solve problems. Win cash. Make a difference.

Wanna work on some crunchy problems and win some cash? Oh, and keep your IP? Well, Sears (and their brands) want to focus on web and mobile, commerce and payments as well as a CRM. And they want to explore ideas that can be implemented for Holiday 2013 (hello!).

Can you:
Drive traffic?
Increase user engagement?
Create a fashion, auto, home appliance or consumer electronics product?

Darn right you can, so
The Good Stuff

Opportunity to win $40K in test budget
Commitment from Sears to get your product/service in market by Holiday, 2013
Chance to learn about your end users and validate your technology, whether through a brand partnered project or in the market

IP protection (see bottom of page for details)


Opportunity to win up to $10K in cash and prizes
Opportunity to work with Sears' on independent projects
Meet potential co-founders
IP protection (see bottom of page for details)

How it Works
Brands present their business problems. Companies and developers create solutions over an intense weekend.

On Sunday, an all-star judging panel will score the top 20-app solutions and the winners will be announced.
The Fine Print

IP protection
Developer’s Rights to Entries and IP:
Developers will retain ownership of any and all code created prior (of course) to the SEARS’ BrandCamp Code-A-Thon and created at the event itself.

Developers and Companies (startups) also reserve the right to continue working on their BrandCamp ideas (without the use of brand assets) after the BrandCamp concludes. Developers and Companies (startups) will retain full ownership and rights to any code or company assets created prior to the start of BrandCamp.

Brand Rights:
Sears will have access and use of all ideas generated at the BrandCamp Code-A-Thon but do not have the right to code you, your team or company create at the event.

The Agenda
Friday 8/23
Pre Code-A-Thon Event (must attend)

6:00pm Drinks and Food (reception)

6:45pm Panel: Accelerating Mobile Innovation with Brands
7:15pm SEARS' Brand Challenge Presentation (15 minutes)
7:30pm Dev Challenge Brief & Technical Presentations (Prize, API talks)
9:00pm Go home, rest up and get ready for the big weekend

Saturday 8/24
Challenge Begins

9:00am Registration, Coffee & Pastries

10:00am Welcome & Sponsor Intros
10:15am Team formation
10:45am Ready, Set, Code! (workshops)
12:00pm Lunch (stretch)
1:00pm Code
3:00pm Snack
5:00pm Dinner and Brand Check-ins (chat w/Sears, i.e., are you on course?)
6:00pm Code
9:00pm Go home (keep coding)

Sunday 8/25
Challenge Continues, Concludes and Winners Chosen (the big day)

9:00am Coffee & Pastries (continue coding)

12:00pm Lunch & (final stretches)
3:00pm Submit App
3:15pm Rehearse, Rehearse & Rehearse (get ready to demo)
4:00pm Demos (excitement and applauses)
7:00pm Judging and Prizes (hugs and kisses)

Until next time!


Sponsored by BrandCamp

BrandCamp brings together brand marketers and creatives with Silicon Valley’s world-class development community to collaborate on building new ways for businesses to engage with consumers to purchase products and services through mobile, social, commerce and location technologies.

The goal of BrandCamp is to foster working relationships between brands, startups and developers to drive innovation across industries and markets.

Part and parcel of that goal is protecting the intellectual property (IP) of developers and startups and is foundational to our mission.

See more on competition rules within the event registration form.
Sign Up Now. Visit our home page at­
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