Finding the perfect sentence to describe your product offering can be incredibly simple or agonizingly difficult. If you're in the second camp, it may be time to put down the thesaurus and embrace the many ways your community defines you.
Learn why Andrew Sinkov, VP Marketing who took Evernote from launch to more than 9 million users, thinks letting your users define your product can lead to greater user affinity, love and engagement with your brand.
Andrew Sinkov is VP Marketing at Evernote, where he leads the company's marketing, communications and social media strategy. He has experience growing companies, building community and helping consumers understand complex product offerings. Previously, Andrew ran global marketing for CoreStreet, acquired by ActivIdentity (ACTI), a provider of identity management software used by millions of people worldwide.
Tickets sold on http://userdefined.eventbrite.com/
6:30-7 Refreshments & networking
7-8:30 Talk + Q&A