Proactive, outbound Email Marketing should be an important, key component of your overall marketing or customer/member communications strategy. Email marketing is cost effective and easy to measure. Suitable for all experience levels, this 2-hour session will teach you how to master email marketing communications with a comprehensive look at best practices and winning strategies for getting and keeping quality subscribers, increasing deliverability and open rates, writing good headlines and content, saving time, getting readers to take action, and more! Lunch will be served during the event. The workshop will help you to: * Reach more people with your message * Create email campaigns that get results * Get your emails opened and read * Write compelling subject lines and copy * Interpret email campaign results (open-rates, bounce-rates, click-thru rates, etc ?)
Speaker Biography: Stu Carty is a veteran sales and marketing specialist with 20+ years progressive experience in the enterprise software industry. Stu has served as both an expert consultant and top executive with several software start-ups and small businesses, helping to define and launch their sales and marketing programs. Carty is currently a Regional Development Director at Constant Contact, where he delivered 90+ workshops to 2600+ attendees in the San Francisco Bay Area in 2007. Stu offers proven success in both B2B and B2C email marketing.