Using Experiments to Optimize Your Business

We thought you might be interested in knowing about a UI/UX workshop offered in SF that caught our eye.

The class is being offered by by New York-based General Assembly -  we thought we'd pass it along...

RSVP on General Assembly Eventbrite Page:

An RSVP on this Meetup is NOT A VALID TICKET and does not grant access to this class!!!



Will modifying your website design or changing your email schedule boost response? Will a different price drive demand for your product? Learning how to design effective experiments can help answer questions like these and reveal which tactics will optimize the performance of your business.

This class introduces beginners to experimental design through an overview of:

  • The power of experimentation, including how simple randomized experiments have increased business’ profits by more than 40%.
  • The basics of a valid experiment and how to interpret results.
  • Concrete steps for implementing experimental principles online and in other common settings to improve response and determine your tactics' ROI.
  • Using your own program as a testing resource and recovering results without actually conducting an experiment.
  • How to avoid common mistakes in implementing experiments and interpreting their results.

No prerequisites required. Those with experience exclusively in non-experimental statistics should still find new material in this presentation.

David Broockman is a PhD student in political science at UC Berkeley specializing in the application of experimental methods to difficult-to-answer questions. David has designed over 100 experiments for the field, the web, email, mobile, and mail in the academic, political, and private sectors, including with the Analyst Institute and CREDO Mobile. He also helps train progressive political operatives in statistics, social psychology, and experimental design.

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