Learn Mobile User Acquisition from the Experts

Smartphone users spend 24 minutes a day playing games, but how do you get them to play your game? Even though the mobile gaming market is experiencing explosive growth, acquiring users for mobile games remains complicated and frustrating. There are countless channels, methods and companies to choose from, with some requiring you to risk thousands of dollars just to try their services.

That's why we're bringing together six of the most knowledgable experts in mobile user acquisition for an hour long panel on Wednesday, June 27th. Food and drink will be served at our beautiful Mission penthouse location before and after the panel, which will start promptly at 7:00pm. The panel will be 45 minutes, with 15 minutes for Q&A afterwards.

 

Schedule

6:00 – Food, Drinks, and Networking

7:00 – User Acquisition Panel

7:45 – Q&A

8:00 – More Drinks and Networking

9:00 – Wrap Up

 

Panelists

Brendan Lyall - EIR at Signia Ventures (Former Head of User Acquisition at Storm8)

Brendan is an EIR for Rick Thompson's Signia Capital advising on their mobile portfolio and a founding member of an early stage stealth mobile company. Most recently, Brendan served as the Head of User Acquisition and Business Development at Storm8, where he oversaw marketing spends for 30+ iOS and Android games. He also lead business development by managing OEM, carrier and app stores deals and oversaw 3rd party monetization strategy. Prior to Storm8, he was the Head of User Acquisition at Adknowledge.

 

Alex Rosen - Director of Business Intelligence at GREE International (Former Head of User Acquisition at Funzio, acquired by GREE)

Alex Rosen is Director of Business Intelligence at GREE International. Before that, he was Director of Analytics & Monetization at Funzio, which was acquired by GREE. At Funzio, he was responsible for all game optimization and user acquisition marketing for Funzio's four hit mobile titles, all of which hit the top free and grossing charts. Prior to Funzio, Alex worked at Google in the Google Apps for Enterprise group, where he helped with small business solutions.

 

Chris Akhavan - VP and GM, Partnerships & Strategic Operations at Tapjoy
Chris Akhavan is Tapjoy’s VP and GM of Partnerships & Strategic Operations, where he oversees app developer partnerships, advises partners on mobile app monetization and user acquisition strategies, manages international expansion efforts, and contributes to developing and executing against Tapjoy's corporate strategy. Prior to joining Tapjoy, Chris developed and managed publisher networks for RockYou Ads, the largest display ad network on Facebook, and VideoEgg (now SayMedia).

 

 

Todd Fitzgerald - Senior Director of Sales at Flurry
As Senior Director of Sales for Flurry, Inc, Todd Fitzgerald is responsible for advertising sales across Flurry’s AppCircle Network. This includes inventory across 6,200 mobile applications and reach to over 300MM unique devices per month. Todd has extensive knowledge of the interactive and mobile advertising landscape with 12 years of experience. Todd is active in the IAB (Interactive Advertising Bureau) and MMA (Mobile Marketing Association), and he often speaks on topics regarding current mobile advertising trends, upcoming ad product innovations and the future of the industry.

 

Sid Bhatt - Founder & CEO, Aarki
Sid Bhatt is the CEO of Aarki, a distribution and monetization platform for mobile applications. Sid is responsible for all aspects of the company’s vision, direction and growth. Aarki is a video ad platform that uses its proprietary technology platform to optimize the advertisement creative, with the goal of improving conversion rates and revenue from traditional display advertising. Prior to Aarki, Sid was at Mint.com, where he contributed to the strategy, product, and revenue growth of the company. Intuit acquired Mint in 2010.

 

 

Moderator

Josh Elman - Principal at Greylock Partners

Josh joined Greylock as a principal in 2011, bringing over 15 years of experience in product and engineering roles at some of the leading companies in social, commerce, and media. Prior to Greylock, Josh was a product lead for growth at Twitter, helping the company grow it's active user base by nearly 10x. Before Twitter, Josh worked on the platform at Facebook and led the launch of Facebook Connect. Earlier in his career, Josh led product management for Zazzle, was part of the early team at LinkedIn focused on growth and jobs, and led product and engineering for RealJukebox and RealPlayer at RealNetworks.

 

Mass Transit & Parking Information

2601 Mission Street is on the corner of 22nd Street and Mission Street. The best ways to reach the location are by BART or by car.

BART: Take BART to the 24th and Mission station, then walk north on Mission Street for two blocks.

Parking: Street parking is available, but limited. There is garage parking available at Mission Bartlett Garage on the corner of 21st & Bartlett (map and information).

When you arrive: We will have a table in the lobby to admit patrons until 8:00pm. After that, you can call Suite 900 from the directory at the door and wait to be buzzed in. Take the elevator up to the 9th floor.

Join or login to comment.

  • Scott B.

    did not learn much. Panelists spoke pretty generally. I don't think I learned a lot that we didn't already know about.

    June 29, 2012

  • Alex M.

    It was very hard to hear the speakers due to microphone quality.

    June 28, 2012

  • Tipatat C.

    Great panel with high quality panelists and a good crowd.

    June 28, 2012

  • Kirill P.

    @The person who yelled out "Konami!" in response to the question about publishers - I asked the question, and would love to chat with you! Couldn't find you afterwards!

    June 28, 2012

  • Matt F.

    @henry, there's a number of other tracking providers, MobileAppTracking and Appsperse (disclaimer: I'm a CoFounder) are others.

    June 28, 2012

  • Leeman N.

    Just wanna say that I love the open minded, collaborative atmosphere in SF ;) great event providing value to the community

    June 28, 2012

  • John B.

    Adi,

    You didn't miss much. All the speakers spoke in generalities rather than offering specific tactical suggestions mobile app developers can implement to increase conversion/revenue within their app. When I say “tactical suggestions” I mean if an app developer inserts ads from a network into their app when during the user experience does it make the most sense for the advertiser and user to present the advertisement?

    How often does it make the most sense to send push messages?

    June 28, 2012

  • Tyler Y.

    Ah I see. Yes, we will definitely record these events in the future. Next time :)

    1 · June 28, 2012

  • Leeman N.

    Would be nice to have an audio recording posted next time. Just a sug. Great panelists tonight ;)

    June 28, 2012

  • Adi A.

    unfortunately, i was 6000 miles away at the time...

    June 27, 2012

  • Tyler Y.

    Hey Adi, there were no slides because it was a panel. You should've been here! ;)

    June 27, 2012

  • Adi A.

    Hi, ANY CHANCE WE CAN GET THE PRESENTATIONS?

    June 27, 2012

  • A former member
    A former member

    Thanks! That was a great mix of panelist, pizza, and beer. Good fuel for great conversations! It was really nice to hear such a wide variety of perspectives on common acquisition problems.

    June 27, 2012

  • Tyler Y.

    Hey Kimo,

    With our meetup, our goal is to provide the highest quality events. 45 minutes is already long for a non-conference panel, and 15 minutes of Q&A is far more than most events give for questions (most give 5, some give 10). Making the panel any longer would give discussions room to become longwinded, while a shorter panel keeps things to the point. We also always strive to provide extra time to enjoy our awesome space and do some networking. Hope that answers your questions :)
    Tyler

    June 27, 2012

  • Kimo C.

    All this for only a 60 min panel? I don't get it. If you have all these great people speaking in person why wouldn't it be at least 90 mins? Why only 15 mins of the 60 for questions?

    June 26, 2012

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