One of the most significant developments in the search marketing industry recently has been the formation of the Yahoo! and Microsoft Search Alliance, which promises to bring together the Yahoo! Search and Bing networks to provide advertisers with greater scale and faster innovation. As a search marketer, are you ready to adapt your marketing strategy to take full advantage of this paradigm shift?

Join SEMPO San Francisco for Inside the Yahoo! and Microsoft Search Alliance. This event will feature in-depth presentations from Yahoo! and Microsoft transition leads, followed by a question and answer session. Post your own questions and vote on questions from others here.

At this event you will hear about:
• Overview of the Yahoo! and Microsoft Search Alliance and what it means
• Implications and benefits of the search alliance for advertisers
• Updates on feature differences between platforms
• Share next steps specific to a customer’s transition options

Speakers include:
• Jon Mette, Senior Strategist, Search Optimization & Strategy, Yahoo!
• Michael Elmgreen, Account Executive, Search Agency Sales, Microsoft
• More to follow...

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