NY SMB IT Professionals November Meetup (focus on Internet Marketing)

How can small businesses and IT consultants efficiently leverage online marketing? What are the most effective techniques? Which techniques are over hyped and are not so effective? What are the expected results from such activities?

Our panelists will address these and other questions that affect how we promote our businesses online.

PANELISTS:

Ilise Benun, Marketing Mentor
Ilise Benun is a national speaker and the author of several books including, “Stop Pushing Me Around: A Workplace Guide for the Timid, Shy and Less Assertive” and "Public Relations for Dummies (2nd Edition)." She is the co-founder of Marketing Mentor and works closely with creative solopreneurs to get the work they want. Her work has been featured in national media outlets such as BusinessWeek.com, The New York Times, The Washington Post, Toronto Globe and Mail, Inc. Magazine, Essence, Working Woman and many more. Sign up for her free email newsletter here: www.marketing-mentortips.com

Jennifer Shaheen, Technology Therapy Group
Jennifer Shaheen, eMarketing and Technology Therapist®, is an expert at helping small and mid-sized companies use technology to leverage effective marketing strategies and increase business productivity. Jennifer is a certified software trainer and web development instructor. She has been a featured speaker at national business conferences on topics including eCommerce essentials for start-up businesses, effective email marketing, and winning business online. Jennifer is an active contributing author for Womenandbiz.com and Women's Radio, and writes a business blog which was nominated for a bloggers’ choice award and ranked in the top 20 of business blogs.

AGENDA:

6:30 Gathering & Networking
6:45 Introduction
7:00 Panel discussion about Internet Marketing trends -- implications for small businesses.
8:00 - 8:30 Group Discussion

Looking forward to seeing you,
Mor Sela

IMPORTANT NOTE:
Your FULL NAME must appear on the RSVP in order to get past security at the Ziff Davis (PC Magazine) building.