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Content Strategy: How to Get It, How to Test

Join us for our January chapter meeting featuring Dr. Carol Barnum.

Content strategy is a huge opportunity for technical communicators.  It brings the work that you do to the forefront of strategic planning and decision making. In this talk, I will describe the rapid rise of this field, the methodology supporting effective content strategy, and the important place of usability testing in assessing the effectiveness of content.

Carol Barnum is Director of Research for the UX Firm and the author of Usability Testing Essentials: Ready, Set…Test! She is an award-winning speaker, writer, and presenter and has been conducting usability research with a diverse range of clients and products for two decades. She is an STC Fellow, recipient of the Gould Award for Excellence in Teaching Technical Communication, and The Rainey Award for Excellence in Research.


Date: Tuesday, January 21st, 2014
Time: 6:30 PM – Food, Announcements, Networking
7:00 PM – 8:00 PM – Program
Location: La Quinta Inn & Suites Atlanta Perimeter
6260 Peachtree Dunwoody Rd NE, Atlanta, GA 30328
Students:  Free with student ID or current schedule
STC members:  Free
Non-members: $10.00
R.S.V.P. is mandatory for this event. R.S.V.P. deadline is January 17th, 2014
For questions and to R.S.V.P. contact [masked]

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