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This webinar is part of the AIPMM Webinar Series moderated by Cindy F. Solomon
Capture More Value from Your Products and Capabilities:
Pricing for a More Profitable Product Portfolio
You've developed a competitive advantage, now how do you profit from it? Do you create one product or three? Do you price high or price low? Do you target mass market or specific customers?
The better understanding you have on how your customers use price to make their decisions, the better you will be able to make these decisions.
Pricing is the most powerful yet least understood of the marketing mix variables. However, it's especially critical for product managers who want to capture more of the value of the products they manage.
Join this webinar to gain a foundation in:
- Understanding how customers perceive value in order to set prices effectively
- How to recognize what features to add or remove in future products.
- Techniques to charge different customers different prices based on their Willingness To Pay.
With that foundation you will learn how pricing can help you develop a product portfolio that creates and captures more of what your customers are willing to pay.
Ask questions during Q&A session to be entered into a drawing to win a free copy of Mark's book: Impact Pricing: Your Blueprint for Driving Profits
Mark Stiving, Ph.D. is Director of Pricing at a large semiconductor company, a serial entrepreneur, a mentor at StartX and continues to coach startups and product managers on how to create and capture more value.
Check out the $250 off Membership Perk for a discount to all day training:
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