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Webcast: Creating A Powerful Messaging Platform

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This free webinar is part of the AIPMM Webinar Series.


Going from Messaging Nightmare to Messaging Delight - How to Create a Powerful Messaging Platform

If you were to do a survey of executives, sales people, marketing and other market facing personnel within a company and ask them how they would describe a specific product to a potential prospect, I bet in the majority of cases, you would hear almost as many explanations as there were people interviewed.  This really is a messaging nightmare that might be undermining the success of your product(s).  This results in significant marketplace confusion, impacts revenue generation and reflects poorly on your product.

We as Product Managers and Product Marketers like to blame the messenger for this problem, but the likely reality is that we are at fault.  As PMs & PMMS, we must own the message and then enable the organization to take this message to the market.   The starting point for doing this is a Powerful Messaging Platform.

Who Should Attend:
Anyone that is in a product marketing role, leads a product marketing team or contributes to the product marketing process and wants to create a more consistent and powerful communication of market messages.

Participate and Win!
Participants during Q&A are entered into a free drawing to win a $50 Amazon gift card, and one hour free product management assessment or consulting for the first 10 people that request it.

Why Attend:
You’ll learn the starting point for great Product Marketing, how to develop this deep understanding of your target markets and the frameworks that you can use to communicate with your key constituents and develop effective sales and marketing tools.

About the Speaker:
Tom Evans is Principal at CompellingPM and is an internationally recognized authority in product management, global marketing, business partnerships and entrepreneurship.  In his extensive experience, he has helped start-ups through Fortune 500 companies create and launch winning products and has led business development efforts in the US and global markets.



The Association of International Product Marketing and Management (AIPMM), founded in 1998, promotes worldwide excellence in product management education and provides training, education, certification and professional networking opportunities. With members in 65 countries, the AIPMM is the Worldwide Certifying Body of product team professionals and offers globalized trainings and credentials localized for specific markets designed to meet the challenges of a constantly changing business landscape. The Agile Certified Product Manager® (ACPM), Certified Product Manager® (CPM), Certified Product Marketing Manager® (CPMM), Certified Brand Manager® (CBM), and Certified Innovation Leader (CIL) programs allow individual members to demonstrate their level of expertise and provide corporate members an assurance that their product professionals are operating at peak performance.


Startup Product Summit SF2, October 11, 2013!

Special Offer for Startup Product members: 35% off best price!

Register before August 15 and join passionate product people in San Francisco to forward your career and product teams!

Register today!

More info:

Join Product Leaders including JOSH ELMAN who led Onboarding/Growth team at Twitter, KEN NORTON, Partner, Google Ventures, IAN KENNEDY, Director of Product, GigaOM, DELYN SIMONS, Vice President, Developer Platform, Mashery, TRISTAN KROMER, Lean Startup Coach,, JASON SHAH, Product Manager, Yammer. Speaker bios:

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