Key to Product Marketing: Enabling the Sales Team

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Nothing Happens Until Someone Sells Something: Best Practices to Enabling Your Sales Channel to Effectively Sell Your Products

Too often, those of us in the product marketing role are not doing enough to help our sales team or sales channel be successful. Our typical approach to helping is to provide a new salesperson with some marketing collateral and a product presentation and then wish them luck as they look for prospects and try to close deals with anyone that listens. This approach is sufficient for the star salespeople as they intuitively know how to talk with the right potential buyers about their problems and then show these buyers how to solve these problems with their products or services. But unfortunately, this only represents about 20% of salespeople. The other 80% of sales people need more training and coaching to be successful and we as product marketers need to help them be successful. This is the process of "Sales Enablement".

What happens when we don't engage in the sales enablement process? Sales people pursue opportunities that don't fit well with your solution, speak with the prospects that aren't really decision makers, sell solutions that you don't really have and the list can go on. But the overall resulting impact is wasted time and effort in pursuing the wrong opportunities, confusion in the market place and poor sales results.

Why Attend:
In this webinar, you'll learn how to create a Sales Enablement program that will make your sales channel significantly more productive and close better deals faster for your products.
* Why the typical approach to enabling sales doesn't work. 
* The key goals of a successful Sales Enablement program.
* The core tools you need to develop to effectively enable your sales channel.
* Best practices to make sure the Sales Enablement program is effectively implemented.

Participate and Win!

Participants during Q&A are entered into a free copy of the ProdBOK Guide, and one hour free product management assessment or consulting for the first 10 people that request it.

Who Should Attend

Anyone that is in a product marketing role, leads a product marketing team or is responsible for providing tools to and ensuring the effectiveness of their sales channels.

About the Speaker: 

Tom Evans is Principal at CompellingPM and is an internationally recognized authority in product management, global marketing, business partnerships and entrepreneurship. In his extensive experience, he has helped start-ups through Fortune 500 companies create and launch winning products and has led business development efforts in the US and global markets.

Tom has a BSEE from The United States Air Force Academy, an MSEE from The University of Dayton, and graduated with honors with an MBA from The University of Texas at Austin. Tom has achieved the designations of Certified Product Manager and Certified Product Marketing Manager from the Association of International Product Marketing and Management (AIPMM).


AIPMM Membership benefits include the national Product Management Educational Conference, regional conferences, the Career Center, peer Forums, tools, templates, publications and eligibility to enroll in the Certification Programs. The Agile Certified Product Manager® (ACPM), Certified Product Manager® (CPM), Certified Product Marketing Manager® (CPMM), Certified Brand Manager® (CBM), and Certified Innovation Leader (CIL) programs allow individual members to demonstrate their level of expertise and provide corporate members an assurance that their product professionals are operating at peak performance.

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