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Do you have an engaging message – one that gets attention and helps you win new business?
Buying is the new selling. In fact, what used to be acceptable (having a sales rep walk into your lobby or call your office) has today become offensive.
Now that buyers are more skeptical than ever – how do you create a message and value proposition that cuts through the clutter, stands out as unique and ushers us into the conversation with a decision maker?
You need a Distinctive Value Proposition!
A “Distinctive” Value Proposition is the foundation for all your marketing & sales success – ensuring that once you have a prospect’s attention – that what you TELL THEM about your offering is so compelling that choosing to buy from you is a no-brainer. Distinctive is what makes you, YOU.
Join us and learn:
1. The #1 question a Value Proposition MUST answer
2. Value Proposition Myths
3. What makes a value proposition "Distinctive"
4. What your value proposition MIGHT BE that you don't expect
5. The building blocks of great Value Propositions
6. How to avoid the common traps of techno-latin, consultant cant and geekspeak
7. Why a distinctive value proposition, and the supporting message, is the core of all your marketing & sales success
...case studies, stories and much more
Who Should Attend
This discussion is for anyone who:
1. Builds, markets, manages a product
2. Has LONG sales cycles and discount to will
3. Doesn't stand out as unique among consultants
4. Are struggling to articulate their services in a unique and compelling way
About the Speaker
Steve Rankel is a marketer, strategist and sales expert. As President of RJR Venture Group, Steve helps franchises scale and grow through innovative marketing and franchisee support programs. Prior to RJR, Steve was Chief Strategist & VP Marketing Consulting with MaidPro. While there, he introduced a number of innovative marketing and sales programs - including data-driven marketing and intensive marketing coaching. In addition, Steve built an in-house digital agency that managed franchisee online marketing and social media. These all helped drive MaidPro from $35 million to almost $100MM in under 4.5 years. Steve loves to speak on marketing and sales topics - and firmly believes that the days of "set and forget" marketing are over: where you train a franchisee, hand them a static marketing plan, and pray for revenues. He also believes that data-driven franchisors who provide expert marketing assistance to franchisees will outperform their competitors - especially with social media and new technology.
AIPMM Membership benefits include the national Product Management Educational Conference, regional conferences, the Career Center, peer Forums, tools, templates, publications and eligibility to enroll in the Certification Programs. The Agile Certified Product Manager® (ACPM), Certified Product Manager® (CPM), Certified Product Marketing Manager® (CPMM), Certified Brand Manager® (CBM), and Certified Innovation Leader (CIL) programs allow individual members to demonstrate their level of expertise and provide corporate members an assurance that their product professionals are operating at peak performance. http://www.aipmm.com