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What Lean Brings to Product Marketing (Is it anything new?)
Product marketing management continuously monitors and communicates the competitive space, threats and opportunities for product development, defines the product image, narrative and product positioning in the market, interfaces directly with customers, lost customers, non-customers and competitors’ customers, controls the product “promise” while feeding sales, marketing, customer service, tech support, strategic partners and channel. The product marketing manager is uniquely positioned to gauge reactions to the product and provide valuable feedback for future requirements, revisions and major releases.
This webinar will address:
What is Lean Product Marketing?
How is Product Marketing Management currently handled?
Distinctions between Product Marketing Management And Product Management
Strategic vs Tactical implementation
Tips and Tricks to Immediately Apply Content Marketing to any endeavor
Who Should Attend:
Product Managers, Product Marketers, Brand Managers, Product Owners, Directors of Product Management and Product Marketing, Marketing Managers, Business Development Managers, Innovation Managers and other product team professionals
About the Speaker:
Cindy F. Solomon hosts the Global Product Management Talk, a top 10 business podcast on the BlogTalkRadio network reaching >30,000 listeners per episode. Solomon founded the Startup Product movement for product excellence and Startup Product Academy, LLC. Cindy is a product marketing expert, content marketing & social media strategist, and contributing author to several books, including 42 Rules of Product Marketing, Guide to the ProdBOK, and the Product Management & Marketing Body of Knowledge. Solomon brings over 20 years of driving successful product marketing initiatives at enterprise level and early stage software, hardware, web development, services, and software organizations including Apple, Vadem, NetObjects and start-ups in Silicon Valley. She holds CPM/CPMM certification.
A collaborator and connector, Solomon mentors, coaches, trains and promotes people interested in advancing their product careers as well as organizations and thought leaders seeking to advance their products into the market and increase innovative approaches within their organizations.
Synerzip offers in-depth expertise in Agile software product development to venture funded small/mid-sized software companies focused on social media, mobile, big data analytics, cloud and enterprise software. Synerzip is based in the United States, with its software development center in India. This dual shore model gives clients the ability to tap into Synerzip’s superior engineering talent while cutting development costs by 50% and adds significant business flexibility by serving as an extension to current software product development efforts. http://synerzip.com