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Mobile Game & App Best Practices: Acquisition, Retention & Monetization

You're fighting with 750,000 other apps to acquire, retain and monetize users. What can you do to help make your app more successful? We're here to help. Tapjoy realizes the significant mobile game and app development talent in the Seattle area, so on Tuesday February 26th, we'll be in Seattle along with some local mobile experts to provide guidance on best practices.

We’ll take a look at what successful app developers have created and give attendees solid, actionable ideas to help:
• Increase revenue
• Boost app engagement and re-engagement
• Cost effectively drive new users to your app and increase your visibility in the charts

The evening will include a selection of drinks and snacks, a presentation from Tapjoy, presentations from top Seattle mobile app developers, time for questions and industry networking opportunities.

If you work at a gaming or consumer focused app company, or have ever been curious about the mobile application market, this Meetup is for you.
In addition to industry best practices from Tapjoy, we'll have two excellent guest speakers to share their insights from developing, marketing and monetizing top apps:

John Tomizuka, CTO of Taqtile (
John is a Co-Founder of Taqtile, a Seattle based mobile developer creating beautiful apps for a range of clients, primarily in the entertainment, sports and retail markets, often with a focus on enabling venues. Their most recent project was the Apple-featured Inaugural 2013 (for Android as well) for iOS and Android. Come learn some insights on what it takes to be featured by Apple, create an app fit for the President and provide amazing user experiences on a mobile device.

Mike Arcuri, VP of Consumer Mobile, Inrix (
Mike has built products and led teams for more than 15 years, and focused on early stage startups for the last 6 with significant experience in the mobile gaming industry. Prior to his current role as VP of Consumer Mobile at INRIX, Mike led Mobile Marketing and Production for Seattle Startup of the Year, Zipline Games where he worked on top rated iOS and Android games such as Slots Tycoon and Wolf Toss. He also founded a TechStars mobile gaming company and served as a Mobile Products and Internet Services Executive at Photobucket and Ontela. Come hear what it takes to have a top rated mobile game and build apps in new categories.

As a quick background on Tapjoy:
• Tapjoy is the leader in mobile distribution, discovery and monetization for iOS and Android devices and we are growing our Windows presence
• Fast Company named Tapjoy the #1 most innovative company in gaming and #2 most innovative in mobile
• Tapjoy's Mobile Value Exchange Network has a global reach of over 1 billion devices, over 1.3 million daily engagement and over 600 million daily sessions
• A majority of the apps in the Top 50 charts on the App Store and Play Store are integrated with Tapjoy and our partners are consistently featured in all categories

***Seating is limited so please only register if you will be attending***

5:45 - 6:30: Networking, drinks and snacks

6:30 - 7:30: Presentations from Tapjoy and top Seattle mobile app developers on best practices and lessons learned. There will also be time for Q & A

7:30 - 8:30: Post event informal Q&A, networking, drinks and snacks

This event is being presented with the support of:

SURF Incubator (
The Seattle iPhone Development Meetup Group (
The Seattle iPhone, iPad and Android SURF Incubator (

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  • A former member
    A former member

    New to this world. Wanna explore it!!

    February 23, 2013

  • A former member
    A former member

    Sounds like a great opportunity. What should I bring?

    February 18, 2013

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