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Susie Faries on "The Entrepreneur's Guide to the 3 Levers of Funding"

We had a lively discussion on fund raising last time. The topic this is time is:

 The Entrepreneur’s Guide to the Three “Levers” of Funding.

There are three primary pieces of groundwork that start-ups and established organizations need to examine as part of their funding or product development process: The market, the technology, and intellectual property. The associated strategies and each portion’s viability play major roles in obtaining funding, building a product development strategy, and providing a path to commercialization. Examining these three areas also helps “de-risk” a venture or the development of a product.

This presentation focuses on the three key “levers” and their respective components. It also gives entrepreneurs and established companies guidelines for examining each as they build their business plans, investor materials, and product development processes.

Barbara Sue Faries, MBA, “Susie” CEO – SciMed Partners, Inc. and CEO – InnovaMedix, Inc.

“Susie” is CEO of SciMed Partners and CEO/Co-Founder of InnovaMedix, Inc., a wireless medical device start-up with applications in emergency medicine and trauma and sports/fitness.  SciMed Partners is a global company with more than 65 senior level executives focused on both strategizing and operationalizing corporate objectives. SciMed’s expertise includes medical devices, health care technology, diagnostics, biotechnology,
pharmaceuticals, and emerging technologies. 

She was Vice President of Marketing for American Medical Response, the largest provider of emergency medical services in US ($1 billion in revenue) and Vice President of Marketing for American Medical Pathways, the $50M healthcare technology subsidiary of AMR. Her background also includes General Electric and Philips Healthcare. Faries comes from a well-known East Coast family of entrepreneurs with a 92-year track record of successful business operations.  She is on the Advisory Boards of Innovation
Center Denmark, Palo Alto, CA, Tech-RX, Palo Alto, and Secco2, Pleasanton, CA.


We will try an informal potluck dinner this time. Even if you are not bringing any food because you are running late or coming from work, it is perfectly fine, we are an informal bunch who like to talk and brainstorm. Drinks are provided.

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  • Susie F.

    Outstanding! :)

    October 14, 2013

  • Radhika T.

    Great presentation and a good discussion as usual. The level of individual help and desire to help from the participants of this Meetup always exceeds my expectations.

    October 9, 2013

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