Your Brand, The Next Media Company

How a Social Business Strategy Enables Better Content, Smarter Marketing, and Deeper Customer Relationships

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Here is an interview with our speaker, previewing the meeting.

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Register Here Now! (SVForum Members, login first, them register.)

There is a content surplus and an attention deficit in the minds of consumers today.

They are highly influential and aiding others down the purchase funnel using organic conversations about the products they care about and the ones they don't.

In order to reach these consumers, brands must create recent, relevant and value add content in order to break through the clutter and successfully change their behavior. 

Content is still king - and if you're a brand marketer, you need to start thinking like a media company, too. 

Don't miss this presentation in which Michael Brito - social business pioneer and author of Your Brand, The Next Media Company - will brings together the strategic insights, operational frameworks, and practical approaches for transforming your brand into a highly successful media company.

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About the Speaker:

Michael Brito, Group Director at WCG, a W2O Company

As a Group Director at WCG, Michael is responsible for helping clients transform their brands into media companies by implementing social business frameworks that operationalize content strategy, scales community management and integrates paid, earned and owned media initiatives.

Over the last decade, Michael has worked as a Senior Vice President for Edelman Digital, as well as large, very influential brands in Silicon Valley, including HP, Yahoo and Intel, where he was responsible for consumer social media marketing and community management.

He is a frequent speaker at industry conferences as well as a guest lecturer at various universities including Cal Berkeley, the University of San Francisco, Stanford University, Syracuse University, Golden Gate University and Saint Mary’s College of California. He is also an Adjunct Professor at San Jose State University and UC Berkeley teaching social business and strategic social media.

Michael has a Bachelor of Arts in Business degree from Saint Mary’s College and a Master of Science, Integrated Marketing Communications degree from Golden Gate University. He proudly served eight years in the United States Marine Corps.

Connect with him on LinkedIn, @Britopian, Facebook, Google+ or his social business blog Britopian.com.

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Thanks to our sponsors Accenture and Nixon Peabody for their generous support, and to Citrix Startup Accelerator.

REMINDER: If you are not a current SVForum Member, admission will cost $20. You can pay in advance at REGISTER NOW or become a member for $145 and we'll waive $20 admission. Membership allows you FREE entry into ALL SIG meetings and discounts for other SVForum events. Join now.

Location:

Citrix Startup Accelerator

4555 Great American Parkway, 3rd Floor
Santa Clara, CA 95054

Details on how to find the location!

Agenda:
6:30 - 7:00 p.m. Registration / Networking / Pizza & Refreshments
7:00 - 7:15 p.m. Announcements & Introduction
7:15 - 8:15 p.m. Presentation with Q&A
8:15 - 8:45 p.m. Networking

Cost:
$20 at the door for non-SVForum members
No charge for SVForum members

Security requires all to pre-register. 
(SVForum Members, login first, them register.)

Join or login to comment.

  • Eva

    Very enlightening, timely.

    February 10, 2014

  • Paul W.

    Michael Brito simplified the reason to put effort into social media. Brilliant!

    1 · February 10, 2014

  • Natascha T.

    Paul Wcislo will be the kind host of this awesome Meetup with Michael Brito. Don't miss him!

    February 9, 2014

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