Your Marketing is Doomed Without a Sales Strategy with Jim Lundy

Your Marketing is Doomed Without a Sales Strategy

Learn how to create a better organization that brings marketing and sales on the same page.

NEW LOCATION at Detati in Sunnyvale! 

Special Meeting Sponsor LeanData looks forward to your coming!


> Marketing’s job is to create leads for sales: leads that are qualified and convert (especially social media leads are often unqualified).

> Sales often does not follow up on the leads marketing provides (for multiple reasons).

While marketing and sales are the lifeblood of any growing enterprise, any amount of leads generated by marketing won’t help a company grow without a consistent and repeatable sales strategy.

Join us on Monday, March 10th, at Detati Digital Marketing for an interactive talk that will provide answers:

• Why do enterprises fail (to grow)?

• What are sales methodologies and how are enterprises  leveraging them?

• What are best practices to accelerate growth with sales and marketing synergies?

• How can you stop the marketing/sales disconnect, especially in large enterprises that are full of silos?

• Can the often used buzz word, the “social enterprise”, help? If yes, how?


About the Speaker:

Jim Lundy, Founder & CEO, Aragon Research

Jim also serves as Lead analyst for collaboration, mobile, social, content management, user interface and knowledge.

He has over 29 years of technology and management experience as a vendor, user and analyst.

Jim spent 12 years at Gartner where he formed and led the Collaboration and Social Software Research Team, and served as lead analyst for Enterprise Content Management and Corporate Learning.

He has extensive experience in product strategy, development and go-to-market plans.

Prior to founding Aragon Research, Jim was the VP/General Manager of the Collaboration Business Unit at Saba Software.

He spent 15 years at Xerox Corporation in a variety of software and hardware sales and marketing positions.

Jim has a B.S. in Finance from Penn State University.

Read More about Jim and follow him on Twitter @JimLundy.


Thanks to our sponsor Nixon Peabody for its generous support and our special meeting sponsor LeanData.

REMINDER: If you are not a current SVForum Member, admission will cost $20. You can pay in advance at REGISTER NOW or become a member for $145 and we'll waive $20 admission. Membership allows you FREE entry into ALL SIG meetings and discounts for other SVForum events. Join now.



Detati Digital Marketing
265 Caspian Drive
Sunnyvale, CA 94089

6:30 - 7:00 p.m. Registration / Networking
7:00 - 7:15 p.m. Announcements & Introduction
7:15 - 8:15 p.m. Presentation with Q&A
8:15 - 8:45 p.m. Networking

$20 at the door for non-SVForum members
No charge for SVForum members

Security requires all to pre-register.
(SVForum Members, login first, then register.)

Join or login to comment.

  • Ana L.

    It was great meeting you all last night! What a fantastic presentation. I also wanted to share a business networking event we are having for business owners this Thursday:

    March 11, 2014

  • Mark H.

    Great presentation. The tension between sales and marketing has never changed.

    March 10, 2014

  • Jan Z.

    Very good and inspiring talk. I especially liked the part about sales methodologies, although some of them might be better explained. I appreciate also the apossibility to ask a couple of questions to Jim later. Thanks!

    March 10, 2014

  • Loy O.

    Aligning sales and marketing - a "must do". I plan to be there.

    1 · March 10, 2014

    • Jo

      Hey, are absolutely correct! We gotta know what the sales people are doing! You got me....I'll be there!

      March 10, 2014

  • Roberta K.

    We look forward to seeing everyone tonight at our studio...

    March 10, 2014

  • Natascha T.

    I can't wait!

    1 · February 11, 2014

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