Mobile Social Networking: Achieving Best Practices & Ongoing Engagement -A Panel


Here is a short preview of the upcoming meeting, at the SVForum MarketingSIG blog.


This session will bring together panelists from leading brands and mobile technology firms who will share real world case studies on using mobile tools and technologies to successfully engage with clients and customers, along with best practices for social networking and mobile marketing.

N.B.. Since guests need an escort to room, please be patience if you arrive after the meeting begins. Thank you.

About Our Panel:

Moira Jacobs, Industry Solutions Practice, AT&T Advanced Enterprise Solutions

Moira Jacobs  consults with AT&T’s enterprise customers in the Retail & CPG Industry verticals on best practices for mobile marketing and commerce on how to leverage mobile scanning, image recognition, LBS, messaging and other mobile application technologies to build engaging mobility experiences with their customers.

Previous to joining AT&T, Moira was Director of Business Development and Marketing for Kanematsu Corporation, a Japanese international conglomerate, where she led the launch of multiple mobile entertainment and mobile commerce business units, marketing applications with wireless carriers throughout North and South American markets and Europe.  Moira spearheaded various QR Code projects in North America, introducing the technology for the first time to multiple global brands in partnership with various Japanese technology partners.  Moira has also been an active contributor on the GS1 MobileCom's working group on 2D barcode global standards.  

Moira started her career as an International Trade Manager with the US & Foreign Commercial Service, serving the Telecommunications Industry during the Clinton Administration.  Moira earned her BA from Rutgers College and MA in International Political Economy from Columbia University.

Maribel Lopez, Founder, Lopez Research

Maribel Lopez offers deep industry knowledge and expertise to provide research, analysis and strategic insight to the communications industry. Over the past two decades, she has observed, commented on and engaged in the massive shifts in communications technologies. She has worked directly with the service provider community as well as with equipment, device and software vendors. Maribel’s perceptions are gained through direct industry involvement and interaction where she has an opportunity to listen and speak to the customers that are the ultimate beneficiaries of her clients’ technologies.

Often-quoted for her industry insight, Maribel is a sought-after mobile technology conference speaker and facilitator. Since founding Lopez Research, Maribel Lopez has been called upon to provide strategic analysis of global markets, undertaken message testing, analyzed product positioning, and helped companies to understand where they play in new markets. Prior to founding Lopez Research, Maribel was a respected analyst for more than 10 years at Forrester Research, most recently as Vice President of the tech industry strategies group. In this position at Forrester Research, Maribel provided analysis on multiple topics including network and service strategies, enterprise communications and consumer markets for voice, video and data. She also worked as an analyst for International Data Corporation, and gained practical marketing and operations experience while at Motorola and Shiva Corp.

Rajiv Parikh, SVP Business Development, thismoment, Inc.

Rajiv Parikh leads business development activities for thismoment and He founded Position2, a leading social media marketing firm, that was just recently acquired by thismoment. Now an integral product offering for thismoment, brand monitor delivers continuous growth for its customers through the proprietary ‘Surround & Intent Marketing’ methodology.

Rajiv Parikh is well-connected throughout the Silicon Valley. Rajiv is recognized as a certified agency with Google, Yahoo, Bing and is also part of the Google AdWords advisory council. He’s also responsible for growing the revenue stream of AltaVista Business Solutions to $40 million.

Ed Lohmann (Panel Moderator), President & Executive Director, Institute for Social, Search & Mobile Marketing (ISSMM)

Scrappy, strategic marketing and advertising best defines Ed Lohmann’s 20+ years in business. With a varied and extensive marketing background, Ed has served on the agency, the media, the client and association sides of the business. Lohmann’s critical roles have been to best position companies, create new product ideas, accelerate revenues and drive bottom-line results.

Ed Lohmann has held senior-level positions in account management, sales management, publishing and business development. Ed has been recognized throughout his career for outstanding performance in strategic marketing communications.

Recently, Ed guided the Electronics Supply Chain Association (ESCA) as its Executive Director & Vice President, Business Development for 5 years.

Ed Lohmann is a graduate of Michigan State University and holds a B.A. in Communication, with an Advertising Emphasis. For three years in college, Lohmann broadcast Spartan hockey games on television. In his limited spare time, Ed can be found on an ice hockey rink playing late-night games, spinning, jogging with his dogs or enjoying a leisurely golf round.

Thanks to our sponsors Moss Adams LLP and DLA Piper, for their generous support and EMC for being the SVForum Marketing SIG facilities host and food sponsor. 

2831 Mission College Blvd
Santa Clara, CA 95054 

6:30 - 7:00 p.m. Registration / Networking / Refreshments (Pizza & drinks)
7:00 - 7:15 p.m. Announcements and Introductions
7:15 - 8:15 p.m. Presentation and Discussion
8:15 - 8:45 p.m. Wrap-up / Networking 

$20 at the door for non-SVForum members
No charge for SVForum members

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  • Tony L.

    The panelist I went to see did not show up.

    March 14, 2012

  • Doug H.

    informative panel and discussion

    March 13, 2012

  • Stacey W.

    It was definitely worth attending. I was hoping for a little more "meat" about the social interactions we're able to use via mobile devices that can tie our communities, get them talking and spread the word... more how to's or considerations.

    March 13, 2012

  • John K.

    I thought it was very interesting, too bad the 3rd panelist was unable to make it. Suggest having a panel of 4 next time rather than 3 in case 1 cannot make it. It would have been nice to have had a direct strategy comparison between B2C and B2B since the focus of the discussion was on B2C. The B2B comment at the end really did not answer the question in my opinion.

    March 13, 2012

  • Ken B.

    Not one of my favorite events (though almost all have been great.) The discussion was all over the map and hard to follow at times. Didn't really give me a clear picture of what was going on with mobile social networking.

    March 13, 2012

  • Dana M.

    The panel had some interesting thoughts on engagement of a company's defined audience.

    March 13, 2012

  • Kathryn G.

    Moira and Rajiv had some great insights to share -- I would have liked to hear more in-depth information from them about case studies rather than have all the questions take over the conversation.

    March 13, 2012

  • Bill W.

    Not as good as most, but that would be applying an extraordinarily high standard. For example, it was not as good as the Webtrends presentation. Nonetheless, I took away a lot of good ideas.

    March 13, 2012

  • Deepak A.

    The topic was great, and the response were interesting. Personally, for me it opened up few more questions to think about. Would have appreciated more best practices information exchange.

    March 13, 2012

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