Panel: Does B2B Social Media Marketing work?
Learn how to avoid falling victim to the hype and succeed
There has been a lot of hype around social media. And while there is ample evidence that it works for business-to-consumer (B2C) marketing, does it work for business-to-business (B2B)?
B2B sales cycles are often longer and more complex than B2C ones, and the price point is usually higher.
- So do B2B prospects & customers really care about Facebook, Twitter, blogs or branded communities?
- Is it worth investing your resources, e.g. time, money, and people in social media marketing? Or could you get a bigger bang for the buck otherwise?
During this panel discussion, five Silicon Valley social media professionals will answer these and YOUR questions, sharing what has worked for them and what to avoid. Come with your most pressing questions or post them ahead of time in this group, on our Facebook page, or send them in via Twitter @SVForumMktgSIG.
Don’t miss this session if you want to be able to make an educated decision about integrating, or not integrating, social media into your company’s B2B marketing strategy.
About the Panel:
Natascha Thomson, MarketingXLerator:
Natascha is the Owner & Founder of MarketingXLerator, a B2B Social Media Marketing Consultancy and the co-author of the book 42 Rules for B2B Social Media Marketing. She has over 15 years experience in B2B marketing, and holds two master’s degrees. LinkedIn @NaThomson
Audrey Stevenson, SAP:
Audrey is a Sr. Editor and Community Manager at SAP Community Network (SCN). As part of the core team that recently launched game mechanics in the community, Audrey helped to more than double the activity and engagement on the site in just the first month. @Oddss
Sudha Jamthe, eBay:
Sudha is Social Media Strategist at eBay and currently part of an exciting social commerce initiative. She is always hungry to lead metrics driven decisions and to build internal and external teams and partnerships. @SuJamthe
Dev Crews, Luminesa:
Devon Crews leads Marketing, Operations & Community Development for the Citrix Accelerator, which invests in startups to create mobile, cloud & collaboration technologies & solutions. Dev has helped design & launch innovative products, integrate technologies, build popular brands & maximize new biz opportunities. @DevCrews
Christopher Kidd, Hitachi Data Systems:
Chris works at Hitachi Data Systems in Channel Marketing Communications, specifically promotions and social media. He is an expert in instructional and promotional video creation and has extended experience with social media marketing and branding. @ChrisKiddHDS
Thanks to our sponsors Moss Adams LLP and Nixon Peabody for their generous support, to Citrix Startup Accelerator for being the facilities host, and to Accenture as the food sponsor.
REMINDER: If you are not a current SVForum Member, admission will cost $20. You can pay in advance at REGISTER NOW or become a member for $145 and we'll waive $20 admission. Membership allows you FREE entry into ALL SIG meetings and discounts for other SVForum events. Join at www.svforum.org/join.
Citrix Startup Accelerator
4555 Great American Parkway, 3rd Floor
Santa Clara, CA 95054
Details on how to find the location!
6:30 - 7:00 p.m. Registration / Networking / Refreshments (Pizza & drinks)
7:00 - 7:15 p.m. Announcements and Introductions
7:15 - 8:15 p.m. Presentation and Discussion
8:15 - 8:45 p.m. Wrap-up / Networking
$20 at the door for non-SVForum members
No charge for SVForum members
Security requires all to pre-register. Please do it here. Thanks.
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