Several of us suggested that, since we're all in the election's stretch run, it would be useful to read something on the art of political communication. So, we'll do these two. Remember, you can just read one if you want. I'm making one an easy read and one a little bit harder (but nothing like last month's Freeom's Power!).
1. The Little Blue Book, by George Lakoff. A pure, "how-to-sell-our-belie3fs handbook. The easy, short one. http://www.amazon.com/Little-Blue-Book-Essential-Democratic/dp/147670001X/ref=sr_1_2?s=books&ie=UTF8&qid=1347850918&sr=1-2&keywords=lakoff+george
2. The Political Brain, by Drew Westin. A great counterpart book, since some people find Lakoff simplistic. http://www.amazon.com/The-Political-Brain-Emotion-Deciding/dp/1586485733/ref=pd_sim_b_3
Both of these are in paperback. Lakoff is <200pp; Westin is great, but almost 500pp. The SD County library has 3 Westin and no Lakoff. So, if you can't find Little Blue Book, go read his 2008 book, Don't Think of an Elephant: http://www.amazon.com/Dont-Think-Elephant-Democrats-Progressives/dp/1931498822/ref=sr_1_5?s=books&ie=UTF8&qid=1347852000&sr=1-5&keywords=lakoff
See you in October (Neil will be back).