We're excited to have Juney Ham, co-founder of Upside and former head of online marketing at Airbnb to talk about how to find & optimize your customer segments and gain insights on them (at scale).
- Optimizing traffic from travelers, to not only optimize for their destinations, but identifying the right origins and focusing on the right markets (e.g., Paris for Americans, but Bretagne for English, Nantes for French).
- Using Facebook Ads effectively through the right interest targeting (e.g., yoga as an interest to target prospective hosts).
Each meetup we invite a speaker to share their perspective on a particular aspect of Agile Marketing. It doesn't matter what your title, training or orientation is - its all about sharing and learning.
New to Agile Marketing?
Join the Facebook group.
Read Agile Marketing Manifesto.
Seeking A New Role?
Come to the next meeting to pitch your availability.
6:00 - 6:45 Arrive, Sign in: Food & Beers
---------Use White Board to Post Topics, Questions, Jobs & Seekers
6:45 - 7:00 Austin Walne - Introduction
7:00 - 8:00 Juney Ham - Co-Founder Upside, Fmr Head of Online Marketing, Airbnb
8:00 - 8:30 Open Discussion
Mindjet - Pizza
Atlassian - Beers
Want to sponsor SF Agile Marketing? Please contact Austin Walne.