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Optimize customer segments at scale - Juney Ham - Fmr Head of Online Mktg Airbnb

We're excited to have Juney Ham, co-founder of Upside and former head of online marketing at Airbnb to talk about how to find & optimize your customer segments and gain insights on them (at scale).

Examples include:

- Optimizing traffic from travelers, to not only optimize for their destinations, but identifying the right origins and focusing on the right markets (e.g., Paris for Americans, but Bretagne for English, Nantes for French).

- Using Facebook Ads effectively through the right interest targeting (e.g., yoga as an interest to target prospective hosts).

__________________

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Suggested Agenda:

6:00 - 6:45   Arrive, Sign in:  Food & Beers

---------Use White Board to Post Topics, Questions, Jobs & Seekers

6:45 - 7:00   Austin Walne - Introduction

7:00 - 8:00  Juney Ham - Co-Founder Upside, Fmr Head of Online Marketing, Airbnb

8:00 - 8:30    Open Discussion

 

Sponsors
Mindjet - Pizza 
Atlassian - Beers
Want to sponsor SF Agile Marketing? Please contact Austin Walne.

Join or login to comment.

  • Nicholas M.

    Hello, For those that missed it Atlassian has kindly recorded and posted Juney's talk, you can find it here:

    http://www.youtube.com/watch?v=9kOz-l8fE_8

    Cheers,
    Nick

    1 · June 15, 2013

  • Jahed M.

    great talk! will this one be uploaded to youtube like Paul Willard's talk from a few months ago?

    May 28, 2013

  • Paul W.

    Great talk with solid depth and insight shared. Thanks Juney, Austin, Nick, and Holly for everything all the time (Eagles reference).

    1 · May 22, 2013

  • Juney H.

    Thanks to Paul, Nick, Austin and Agile Marketing for having me last night! Hope it was useful for folks, and I appreciate the feedback.

    2 · May 22, 2013

  • Lei Y.

    Great meeting and very useful content. Look forward to getting the slides!

    May 22, 2013

  • Conor L.

    Are slides or notes from the talk available?

    May 22, 2013

  • Sophie

    Agreed with Fabiana and Linh! I really enjoyed the speaker's informative presentation. Thanks for organizing the event, Paul and Austin!

    May 22, 2013

  • Linh

    Awesome hour!

    May 22, 2013

  • Fabiana Meira Pires A.

    What a great talk! One of the best I've seen in this group. Thank you Juney for all your insights and the Austin/Nick duo for organizing it all.

    2 · May 21, 2013

  • Ryan S.

    Anyone driving down 101 after and mind dropping me in palo alto? Live literally 2 blocks off 101, provide good conversation, and will give you an Atlassian beer :)

    3 · May 21, 2013

  • Melvin

    Hi, Austin. Do you have recommendations on where to park a car there? is there parking space in Atlassian building? thanks.

    May 21, 2013

  • A former member
    A former member

    Other iteration trumps, I can not make it.

    May 21, 2013

  • A former member
    A former member

    Founder of timegrab

    May 18, 2013

  • gary

    hope we might find potential talent to join our couplewise.com team

    May 15, 2013

  • Juney H.

    Thanks Paul, I'm excited to be speaking.
    You're pretty awesome yourself!

    2 · May 13, 2013

  • Paul W.

    Looking forward to this. Juney is pretty freaking awesome.

    2 · May 9, 2013

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