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Developing Your Brand and Your Marketing Plan

  • Jul 30, 2013 · 9:00 AM
  • Valencia Gardens

Job transitioning can be overwhelming, especially if you want or need to change industry, location, or job function.

In recent meetings, we saw how we need to present ourselves not as who we think we are but as the person that the hiring manager can’t pass up. We were shown how a solid branding statement on our LinkedIn profile is essential to getting job contacts. We were told to have our elevator pitch ready to go. 

Where do we start? At SFPCN this Tuesday.

In this hands-on workshop, we will help you identify what you want to do, what are your competencies, what are your skills, and what jobs and companies you are targeting.

You will put pen to paper with support of other members to begin the process of developing the plan for marketing YOU. From that, you will:

• Leave with a better understanding of who you are 

• Have practiced your positioning statement, aka “elevator pitch” 

• Have the outline of your marketing plan.

Join us and your fellow job seekers to see first hand the value of a marketing plan in your job search process.

The workshop will be led by Howard Mullinack

Howard is the director and lead organizer of SFPCN. His passion is helping organizations and individuals advance in their goals. 

Howard’s a lifelong sales, marketing and branding professional. For more than 30 years, he worked in the broadcast equipment industry in positions ranging from VP of Sales and Product to CEO, developing, selling and marketing hardware and software used by television and radio networks and stations. 

He currently runs, providing Macintosh consulting, upgrades, and data recovery for professionals, businesses and individuals. He volunteers his time doing PR for the Oakland-East Bay Gay Men's Chorus, on the week long AIDS/LifeCycle fund raising ride, and leading SFPCN.

Connect with Howard on LinkedIn.

Program Schedule

We begin networking at 9:00 am. The program begins at 9:30 am  and finishes by 11:00 am. You are welcome to stay and network with the speaker and your peers up to 11:30 am.

$2.00 donation requested.

Mass Transit / Parking

The BART 16th & Mission station is a short two block walk from our location. The MUNI Market & Church Street station is four blocks away.

Inexpensive parking can be found at the Hoff Street Garage, 42 Hoff Street, San Francisco.

Valencia Gardens' parking is restricted to its residents. Parking within its lot by non residents will result in your vehicle being towed at your expense. 

Join or login to comment.

  • Jana

    Great facilitation and information! Thank you.

    July 31, 2013

  • Howard M.

    Thank you for the great energy and focus that all of you put in to today's workshop, laying the groundwork for formulating our brand statement. Next Tuesday, Aug 7, Jo and I will lead Brand Part 2. The meetup announcement will go out Wednesday. For those of you that missed today but want to join us next week, a link to the worksheet will be posted so that you can work it at home to be ready to join us on August 7.

    1 · July 30, 2013

  • Joy M. T.

    Would be great to see some notes. I couldn't make it due to a pet emergency and would love some tips I haven't heard before.

    July 30, 2013

  • John H.

    The only problem I had (and it's a small one), is that some advance data/handouts would have been helpful: e.g., examples of descriptive words for your strengths and weaknesses (to be able to 'see' what you're talking about), etc.

    July 30, 2013

  • John H.

    I really liked the Meetup; it gave me several takeaways that I actually will take away (and work on). Bravo!

    July 30, 2013

  • Beth B V.

    This workshop helped me validate all the hard work I had done previously on my resume and LinkedIn profile, which included a branding statement. Thanks!

    July 30, 2013

  • Mike

    Though a bit rushed at the end, I found it very helpful.

    July 30, 2013

  • A former member
    A former member

    I thought that I was good information and really got me thinking about what message I want to put out there.

    July 30, 2013

  • Monique C.


    July 29, 2013

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