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Developing Your Brand, Part 2

  • Aug 6, 2013 · 9:00 AM
  • This location is shown only to members

If you missed Part 1, come anyway! Download the worksheet that we used  <<Brand Worksheet>>, complete it up to the red line on page two, and join us to build your Positioning Statement.

Our “brand” is the defining statement of who we are, professionally. Some call it our “elevator pitch” but it is much more than that--it is the distillation of where we want to be in our career, what we have to offer, our strengths, our core competencies, our objectives.

A branding statement at the beginning of our resume will define us to recruiters and hiring managers. A solid branding statement on our LinkedIn profile is essential to using the platform to market ourselves.

In our July 30 hands-on workshop, we worked in teams with our fellow members building the foundation for the brand that is YOU. In our Brand Workshop Part 2 on August 6, we will:

•  Review what we worked on, and help newcomers catch up 

• Work in teams on defining and refining our Professional Objective and Positioning Statement (elevator pitch) 

• Practice delivering our Positioning Statement in a “speed networking” exercise.

After the workshop, you will:

•  Leave with a better understanding of who you are 

• Have the basis for putting your marketing plan into place.  

If you missed July 30 but plan to attend on Aug 6, download this file << Brand Worksheet >> and complete it as best you can up to the red line, and bring it with you on August 6.

The workshop will be led by Howard Mullinack and Jo Bellacomo

Howard Mullinack is the director and lead organizer of SFPCN. His passion is helping organizations and individuals advance in their goals. He is a lifelong sales, marketing and branding professional. For more than 30 years, he worked in the broadcast equipment industry in positions ranging from VP of Sales and Product to CEO, developing, selling and marketing hardware and software used by television and radio networks and stations. 

Howard currently runs WeFixYourMac providing Macintosh consulting, upgrades, and data recovery for professionals, businesses and individuals. He volunteers his time doing PR for the Oakland-East Bay Gay Men's Chorus, on the week long AIDS/LifeCycle fund raising ride, and leading SFPCN.

Connect with Howard on LinkedIn

Josephine Bellacomo is a star SFPCN trainer who helps people move their messages. A pitch consultant and communications coach, Jo delivers presentation skills training to tech, green businesses, professional services and non-profits.

Jo is the author of “MOVE THE MESSAGE: Your Guide to Making a Difference and Changing the World” (Lantern Books 2004), 384-page guidebook focusing on strategic communication, including pitching, media, negotiation and marketing. MOVE THE MESSAGE was used at Columbia University School of International and Public Affairs in the course "Human Rights Advocacy.:

Connect with Jo on LinkedIn.

Program Schedule

We begin networking at 9:00 am. The program begins at 9:30 am  and finishes by 11:00 am. You are welcome to stay and network with the speaker and your peers up to 11:30 am.

$2.00 donation requested.

Mass Transit / Parking

The BART 16th & Mission station is a short two block walk from our location. The MUNI Market & Church Street station is four blocks away.

Join or login to comment.

  • Neil M.

    Jo, you had mentioned you would post the outline/handout from this workshop. Is it posted elsewhere?


    August 9, 2013

  • Michael S.

    I apologize but I had a prior arrangement that I could not cancel. I will see you at the next event.

    August 6, 2013

  • Neil M.

    I found this on the interweb. It's a Elevator Speech Creation Tool from the Harvard Business School, and I'm going to try it Tuesday Morning.

    August 5, 2013

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