YetiZen - Pushing the Edge of In-Game Virtual Economies
Tuesday, April 24, 2012 from 6:00 PM to 9:00 PM
Virtual currency is getting BIG! It is even becoming accepted among
traditional games, companies like Blizzard are integrating virtual
economies (e.g. Diablo III will be having its own secondary economy!)
Certain monetization strategies are likely to get us even more than
others--DLC for new weapons, storyline addons, virtual goods for our
avatars, or decoration for the casual game environment!
As game developers who are serious about making money from their games
you are probably thinking about your game's virtual economy all the
time. Questions like... How do I ensure the highest possible percentage
of my audience monetizes? If my monetization is lower than expected what
should I do to fix it? Does my monetization vary between cohorts, game
play level, type of audience? Who makes me the most money and how can I
target them to spend even more? And if you aren't asking these
questions, I bet after reading this you are wondering if you should.
Well you are in luck on because on Thursday, April 24th. YetiZen is
bringing you another memorable evening with THREE phenomenal speakers:
1) Harry Liu, GM from Kabam responsible for games like Godfather, Edge
World and Final Eden
2) Jon-Paul Dumont, Executive Producer at Zynga, who was involved with
many of its top games!
3) Last but not least, Margaret Tallman from GREE!
So come early to join us for hours of networking at Temple @ 540 Howard
Street, San Francisco, CA 94105. As always, there will be free drinks,
thumpy music, and pretty people! Just the right thing to get you in the
mode for learning.