Promote Your Professional & Business Brand on LinkedIn.
Everybody knows LinkedIn is the #1 social site for business professionals. But few are taking full advantage of the platform’s powerful promotional capabilities. Join co-hosts William Moeller and “CJ” White, with LinkedIn specialist Terry East, for this fun, informative and interactive exploration of best practices for promoting your professional and business brand on LinkedIn.
The session includes hands-on, real-time self-promotion and engagement activities, so be sure to bring your laptop, tablet or smartphone and join in the fun!
About William Moeller
William is a longtime creative art director now focusing on social brand marketing. His business, William Moeller Marketing & Design, helps small businesses, startups, and nonprofits grow their brand through cost-effective marketing strategies custom-fit for each business. Recent projects include websites for interior design firm Design Detail and educational commercial kitchen Goodstock. William is the marketing lead for reputation marketing startup BirdEye and just finished a corporate presentation for mini-computer maker Actineon.
About Clifford “CJ” White
CJ White has a successful track record of developing brands and social media presence. South Bay Live Music is a brand he grew from zero to 120,000+ monthly impressions in 4 months. The same procedure was repeated with Sonoma Chicken Coop Campbell, Campbell Downtown and, most recently, with Campbell Water Tower — all social media brands that exceeded 100K impressions in their first four months. Thanks to CJ, Freemont's Smokin' Pig BBQ recently surpassed 1500 Facebook Fans before they opened for business!
About Terry East
Terry East is a content marketing/social media consultant using LinkedIn since 2003. Terry works with technology start-ups, small businesses, and nonprofit organizations to develop compelling and engaging web experiences using Wordpress CMS, interactive graphics, and social network connections. Prior to focusing on content marketing and social media, Terry served 15 years as a business development and marketing executive building Internet and digital asset management offerings. He holds an MBA in Finance and BBA in Computer Information Systems from National University.