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How to quantify ease-of-use using analytics

  • Aug 23, 2012 · 6:30 PM
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6:30-6:45 Snacks (pizza), meet n greet, and job board (who's hiring, who's looking)

6:45-7:15 Sunil presents on quantifying ease-of-use (see his description below)

7:15-7:30 Discussion and questions on Sunil's presentation

7:15/7:30-8:00 Snacks and networking

Presentation description:

As far as I can see, the urgent challenge in UX is in finding ways to build easy to use products. If we cannot quantify ease-of-use in a reliable, repeatable and consistent way to set verifiable goals using a universal yardstick, it is hard to manage this challenge. "What is not measured cannot be managed."

We have developed a revolutionary technique called Tasklet Analytics and a ease-of-use index called SimIndex to address this need. I will share the basics of this breakthrough methodology with the group. The methodology is applicable for any UI in any product and therefore will be of interest to all designers, marketers and test professionals. We are currently testing the application and is not yet released. Looking forward to your critical comments.



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  • Kirsten


    August 28, 2012

  • Sunil N.

    Thank you all for the candid questions and comments during the discussion and on the questionnaire.

    Few quick comments to clarify one thing, based on your feedback:
    - Tasklet Analytics methodology is applicable to any level of user expertise. Novice user is a person with the minimum required aptitude to use a product/App and is captured in the Novice User Prerequisite Aptitude (NUPA) definition. Then NUPA can be re-calibrated for more experience users based on the specific elements of knowledge, experience or skill, defined using the sigmoid learning curve.

    - I agree that proof of concept is required. Hence our offer to test any use scenario of a product/app using our methodology and compare head to head the cost benefits of any current methodologies used to evaluate ease-of-use.

    - Keep sending your comments and thoughts or ask any questions.

    August 24, 2012

  • Brandon S. E. R.

    I enjoyed the presentation as well as seeing new faces.

    August 23, 2012

  • Ryoko I.

    Excited to meet you all tonight!

    1 · August 23, 2012

  • Brandon S. E. R.

    Looking forward to it!

    July 31, 2012

  • Sunil N.

    Just to let everyone know, the talk to be a very engaging one. I like to get critical feedback from your own perspective based on your discipline. Hope you all will wear your thinking caps, even though it is after a dose of pizza.

    1 · July 31, 2012

  • Sunil Nethisinghe changed the date and time from Tuesday, August 28, 2012 at 6:30 PM to Thursday, August 23, 2012 at 6:30 PM

    July 27, 2012

  • Kirsten

    TCS can host Thursday August 23 same time 6:30-8. I am interested in what you proposed.

    July 27, 2012

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