August 23, 2012 · 6:30 PM
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6:30-6:45 Snacks (pizza), meet n greet, and job board (who's hiring, who's looking)
6:45-7:15 Sunil presents on quantifying ease-of-use (see his description below)
7:15-7:30 Discussion and questions on Sunil's presentation
7:15/7:30-8:00 Snacks and networking
As far as I can see, the urgent challenge in UX is in finding ways to build easy to use products. If we cannot quantify ease-of-use in a reliable, repeatable and consistent way to set verifiable goals using a universal yardstick, it is hard to manage this challenge. "What is not measured cannot be managed."
We have developed a revolutionary technique called Tasklet Analytics and a ease-of-use index called SimIndex to address this need. I will share the basics of this breakthrough methodology with the group. The methodology is applicable for any UI in any product and therefore will be of interest to all designers, marketers and test professionals. We are currently testing the application and is not yet released. Looking forward to your critical comments.