2150 E Williams Field Rd
Fordlandia: The Rise and Fall of Henry Ford’s Forgotten Jungle City'
By GREG GRANDIN
Ford tried and failed to build an ideal American society on an Amazonian rubber plantation. (Metropolitan/Holt, $27.50.)
Amazon Best of the Month, June 2009: Proving that truth can indeed be stranger than fiction, Fordlandia is the story of Henry Ford's ill-advised attempt to transform raw Brazilian rainforest into homespun slices of Americana. With sales of his Model-T booming, the automotive tycoon saw an opportunity to expand his reach further by exploiting a downtrodden Brazilian rubber industry. His vision, the laughably-named Amazonian outpost of Fordlandia, would become an enviable symbol of efficiency and mark the Ford Motor Company as a player on the global stage. Or so he thought. With thoughtful and meticulous research, author Greg Grandin explores the astounding oversights (no botanists were consulted to confirm the colony's agricultural viability) and painful arrogance (little thought was paid to how native Brazilians would react to an American way of life) that hamstrung the project from the start. Instead of ushering in a new era of commerce, Fordlandia became a cautionary tale of a dream destroyed by hubris. --Dave Callanan
I love to read and this book club makes me read books I wouldn't normally work.
Hello all, I'm a teacher and a book lover. Your book choices look good.
I'm Chantelle and I've had a lifelong passion for reading
I'm Liz, I love to read, and talk about interesting books.
Hello all! I'm looking forward to reading and discussing some great books with everyone.
I am here!! It is me :) Is this group public again or are we still private?
Hi! My name is Jill. I love reading and meeting people. I would love to join you.