Search & Social with Gary Ware

Our October Meeting Topic: Search and Social: How to leverage social media and SEO to create quality traffic with guest speaker Gary Ware.

Leveraging Search & Social:
With the introduction of social the consumer purchase decision has become increasingly fragmented. Consumers are not just using social as a channel to keep in touch with friends and family. They are also using it as a channel to do research, and get opinions from their peers prior to making a purchase. Search is also continues to be a key player in purchase decisions; therefore as marketers if you are not aligning your strategy to these new behaviors you are missing the opportunity to be added to the consumer’s consideration set. We are in a time where budgets are flat, but expectations continue to rise, so we need to think smart and have a cohesive strategy across search and social platforms. This presentation will give you tools that will enable you to do just that. Therefore allowing you to reach consumers at the right stages of the purchase funnel.

You will learn
• Tips on how to leverage social to increase ranking
• How to take advantage of reviews and social signals to influence purchase decisions
• How to leverage social data to improve audience targeting
• How to identify the right social channel that aligns with your objectives.

Agenda:

6-6:30 Meet and Mingle

6:30-6:40 Guest Speaker Introduction with Todd Meisler

6:40-7:15 Topic of discussion: Search and Social with Gary Ware

7:15-7:30 Q and A (What does it all mean?)

7:30-7:40 Contest winners (lots of prizes including Scott Stratten's new book, pretty damn good odds)

7:40-8 Network (enjoy drink specials and meet fellow business attendees)

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Gary Ware is the Director of Digital Experience at i.d.e.a. He leads the team of digital marketers that are responsible for bridging the gap between offline and online worlds to ensure that the brand partners that they work with have a seamless experience for their customers.

His account portfolio includes fortune 500 clients such as Research in Motion (Blackberry), McAfee, Intel, and Urban Outfitters just to name a few.

Gary has won numerous awards, including the 2010 Media Post Best online Search Award, Platinum 2007 Spotlight Award from The League of American Communications Professionals, as well as three W3 Silver Awards. Gary is also on the San Diego Ad Club executive board as Secretary, and is Past President for Ad 2 San Diego.

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SEM San Diego Members, You've Been Hooked Up!

Lot's of Prizes for this evening via our awesome sponsors:

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1. Scott Stratten's new book "The Book of Business Awesome / The Book of Business UnAwesome"!

Two lucky people will win this book. It's great for anyone who wants to know how to test and tune landing pages to improve your bottom line.

2. 5 Subscriptions to "Visibility Magazine"
This is great magazine for website designers and SEO professionals.

3. 5 Subscriptions to "Search Marketing Standard Magazine"
The online marketing resource for business professionals.

4. Fifty Seven Degrees - 2 for one drink special card
Get 2 for one wine.

5. SEM San Diego T-Shirt
One person each month will win this really cool t-shirt! Need I say more?

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For more information about this event contact Todd at[masked] or [masked]

To RSVP please visit:
(RSVP on LinkedIn) or
(RSVP on MeetUp) on this page on upper right.

Admission: $10

Feel free to send this invitation to a colleague or friend.

We hope to see you on the 30th!

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Meetings are on the last Tuesday of every month and will focus on a different topic. With a half hour of networking, then half hour to an hour long presentation with Q&A, then another half hour of networking.

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  • Todd at ZD D.

    Hi Everyone!

    We are looking forward to our meeting next Tuesday with guest speaker, Gary Ware. Gary will be focusing on Search and Social: How to leverage social media and SEO to create quality traffic.

    Gary wants to know "what your pain points are regarding SEO and Social Media". Email us back and let us know.

    It will help us with our discussion at next week’s SEM San Diego meeting, thanks all!

    Todd

    October 25, 2012

1 went

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