Real-time bidding and programmatic buying are the latest trends in adtech, currently representing $4 billion in global advertising spend. This number is expected to reach $20.8 billion in 2017. Get a closer look at how The Trade Desk, the fastest growing, global demand-side platform in the industry, is pioneering real-time bidding at our next Scale Warrior meetup with The Trade Desk CTO, Dave Pickles.
Dave will discuss the challenges of scaling a worldwide, real-time internet delivery system to millions of transactions per second for billions of users across global data centers.
6:00 PM - Tasty appetizers and drinks served.
7:00 PM - Presentations begin promptly. Please be on time.
Join a raffle to win a Karma Hot Spot.
ABOUT THE SPEAKER
As Chief Technology Officer and founder, Dave Pickles oversees all engineering and technology at The Trade Desk. He has spent his entire career building real-time Internet delivery systems.
ABOUT THE TRADE DESK
The Trade Desk powers the most sophisticated buyers in advertising technology, offering agencies, aggregators, and their advertisers best-in-class technology to manage display, social, and video advertising campaigns. The Trade Desk deploys Hadoop on Amazon S3 for data analysis, then loads this data into the Aerospike database in bare metal servers for operational access.