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Thursday: Seattle Art Museum Runway Fashion Show (Japanese Future Beauty)

  • Sep 5, 2013 · 6:00 PM
  • This location is shown only to members

The New York Fashion Academy (NYFA) is presenting Japanese Fashion this Thursday at the Seattle Art Museum. The runway fashion show will be conducted on the Grand Staircase. There are 4 total event photographer slots and one studio photographer slot available.  Signup by Waitlist only.

Studio Photographer: Set up in a room either upstairs or in the basement using quality lights and a backdrop. Each of the models will come through your set either just before or just after their showing. Take a set of photos of each model in dress, or in groups, and move on to the next. I recognize it is very short notice to set this up, but would rather the slot go unfilled than we take a stab at it and produce inferior results. However is someone is up to the challenge on short notice, and has the gear, experience, and passion to pull this off, this would be great exposure.

Up to Four Runway/Event (staircase) photographers: There are a few policies to adhere to, namely no ladders or stools, no tripods or light stands, inconspicuous/discreet if any use of monopod, and good experience in crowded complex event/fashion photography. The NYFA must receive a DISK of your images. The photographers cannot use these photographs for financial gain, they are for their portfolios/experience only. NYFA will use and share the images with the designers (who in turn will share them with the models, hair stylists, and make-up artists) and SAM.

There will be four trees of lights so you are not shooting in the dark, but flash will likely contribute to good results. Parking will be difficult, and will not be reimbursed. Dress nicely, and arrive as early as possible/practical. I will shoot[masked]mm full-frame, but there should be great opportunities for wider views as well.

Here are some pictures from a similar event prior to installation of the good lights:
http://thesunbreak.com/2010/06/05/a-pop-culture-sam-remix-sells-out-fashionably/

Staff and Volunteer Entrance: Located on the 2nd Avenue side of SAM near the intersection of 2nd Avenue and University Avenue

Directions:
Heading North: I-5 to Seneca Street exit (#165), west on Seneca Street to First Avenue, and turn right (north).
Heading South: I-5 to Union Street exit (#165B), west (toward Puget Sound) on Union Street to First Avenue.
From I-90: Heading west, merge onto I-5 North, take Madison Street exit (#2C). Turn left on Madison and right on First Avenue.
Parking:

Russell Investment Center Garage
[masked]nd Ave
Entrance is below the SAM building on Union Street between First and Second Avenues.
This is an ADA-accessible garage; it has an elevator that will leave you around the corner from the museum’s main entrance or inside the museum.

Ampco Parking Garage
[masked]nd Avenue
Entrance is on Second Avenue or Union Street.

Harbor Steps Parking Garage
1200 Western Avenue
Entrance is on Western Avenue.
This is an ADA accessible garage; it has an elevator that will leave you on First Avenue and University Street.

Benaroya Hall Garage
200 University Street
Entrance is on Second Avenue, south of Union Street.

Newmark Garage
corner of Second Avenue and Union Street
Enter on Union, between First and Second Avenue.

SEATTLE ART MUSEUM RUNWAY FASHION SHOW

Seattle, WA. August 28th, 2013 – The New York Fashion Academy (NYFA) will present a runway fashion show at the Seattle Art Museum (SAM Downtown). The September 5th show is a part of SAM’s First Thursday Community Night Out event. Seventeen academy designers will show 50 original articles of clothing inspired by Future Beauty: 30 Years of Japanese Fashion currently on exhibition at the museum.

Community Night Out is a family oriented evening filled with live music, performances, workshops, tours, and more. The museum opens at 6:00 P.M. and closes at 9:00 P.M. The runway show takes place on the Grand Staircase at 7:30 P.M. First Thursday is all-ages and open to the public. Admission is free.

The New York Fashion Academy, located in Ballard, is a locally owned Private Postsecondary Vocational Training School dedicated to fashion design and construction. NYFA students have received more than 25 design awards, including this year’s Grand Prize winner in Seattle magazine’s Seamless In Seattle design competition.

Terry Horlamus founded NYFA in 1979 to teach professional fashion design and construction to aspiring Seattle designers. Horlamus said, “We are excited to present at SAM once again, and thank them for their invitation.” “Our previous Kurt Cobain – Andy Warhol Pop Culture show at Remix sold out, and Future Beauty promises to be even bigger and better.”

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  • Michael C.

    For the runway, I was also very comfortable with Jeff, John, and Justqqq, so this was an event where I could take a back seat knowing our bases were covered. From the preliminary images posted it looks like we nailed this one and I'm glad everyone had a great time. I felt we displayed great talent as well.

    1 · September 7, 2013

  • Michael C.

    Prior to the main event I was in the basement Studio observing Patrick and Tom and the ~60 models. I would have shot documentary photos, but they were optically triggering and I really love my flash. These two guys were amazing, not just in terms of each completing their individual tasks, but in their complete ability to execute as a team in a finely optimized work flow, and it was apparent we knew our stuff... Every shot was posed, and the lights tweaked for each outfit, over almost 60 models and groups of models in one evening. (600 photos?) It was really something to observer and I regret the others from our group probably didn't have the opportunity to witness the operation.

    September 7, 2013

  • Tom

    I'll be there at 4:00p. If Eugene want's to split the shift, I'll help with setup and the first half of the evening. Perhaps Eugene can pick up the last half and help with strike?

    September 4, 2013

    • Tom

      E. I'm on site and they are comping tickets at the south west entrance. This must be free Thursday. Come on down and give us. Hand if Michael doesn't object.

      September 5, 2013

    • Michael C.

      Sorry Eugene, I didn't see your message until today.

      September 7, 2013

  • Jeff L.

    Fantastic event. the designs were outstanding as was the makeup. thanks Michael for including me.

    September 6, 2013

  • Michael C.

    Be advised, there is no photography allowed anywhere else in the museum.

    September 4, 2013

  • Michael C.

    Tom is Patrick's assistant. (We are limited to 4 on the main floor)

    September 4, 2013

  • Michael C.

    For tomorrow’s Seattle Art Museum New York Fashion Academy Fashion event, we are looking for one person to assist Patrick in a photo studio he will set up. There are 50 designs he will photograph and he will need help carrying gear, setting up, spotting wardrobe malfunctions, out of place hair, and generally assisting the flow of models through his setup, etc. If anyone is interested please reply asap. You would need to arrive by about 4:00 PM. (If already shooting the event, you could likely do both, though your Studio responsibilities would need to take priority)

    September 4, 2013

    • Tom

      OK, Patrick. I'm headed in from Bothell. Will you already be in the city or are you commuting in as well?

      September 4, 2013

    • Tom

      Bummer! OK. I'll phone you tomorrow. I plan to start hunting for parking at 3:30p

      September 4, 2013

  • Tom

    Keenly interested in the studio slot. Please contact me.

    September 4, 2013

    • Michael C.

      Would you like to be an assistant to the studio slot?

      September 4, 2013

    • Tom

      Absolutely, count me in.

      September 4, 2013

  • Michael C.

    This event (from an SPG perspective) is now full, which does not mean others cannot still attend the SAM and the show on their own.

    September 4, 2013

    • Michael C.

      Either way, there was a dropout so you are now in... ;)

      September 4, 2013

    • A former member
      A former member

      Thank you! Im excited forth is.

      September 4, 2013

  • raysot

    I work in this building for my 'day job', so I am a strong "Will attend" if a slot is freed up.

    September 3, 2013

    • raysot

      justqqq:

      Without really knowing the layout, I'd say 2 lenses would be required. Definitely a[masked], (You'll probably be using that one full time)

      If the quarters are more intimate, probably a 24-70.

      I also like to keep a super-wide in my bag to capture the event ambiance.

      September 4, 2013

    • justqqq

      Thanks for the info.

      September 4, 2013

  • raysot

    Sorry about the quick turnaround. My wife just reminded me of a "prior engagement" :-)

    September 4, 2013

  • Michael C.

    JustQQQ, nice work on prior events and thanks for posting your work.

    September 3, 2013

  • Michael C.

    Patrick is on Studio...

    September 3, 2013

  • Carl

    I would love to set up a studio but I am out of town at the moment. Maybe next time.

    September 3, 2013

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