Back in the day, people (whether they're founders at a startup or VPs at a Fortune 500 company) would have an idea, spend 18 months building a product, then launch it... and even though they thought they were building something brilliant, only then would they find out no one wanted it.
Customer development is changing the way product development is done, and tools like customer interviews and the Business Model Canvas are simple to understand but can be difficult to use correctly in practice. We want to create a place where people interested in learning about Customer Development can come together, teach each other, and learn!
I started the group because there wasn't any other type of group like this. I've met some great folks in the group who have become close friends and have also met some amazing business owners.
— Bill, started New York City Gay Craft Beer Lovers