addressalign-toparrow-leftarrow-rightbackbellblockcalendarcameraccwchatcheckchevron-downchevron-leftchevron-rightchevron-small-downchevron-small-leftchevron-small-rightchevron-small-upchevron-upcircle-with-checkcircle-with-crosscircle-with-pluscrossdots-three-verticaleditemptyheartexporteye-with-lineeyefacebookfolderfullheartglobegmailgoogleimageimagesinstagramlinklocation-pinmagnifying-glassmailminusmoremuplabelShape 3 + Rectangle 1outlookpersonplusprice-ribbonImported LayersImported LayersImported Layersshieldstartickettrashtriangle-downtriangle-uptwitteruseryahoo

Which one won? A/B Testing to get more customers to the Thank You page.

  • Feb 19, 2014 · 7:00 PM
  • This location is shown only to members

Did you know that your site leaks like a sieve? That is why the average conversion rate is 2%. 

At every step in your conversion funnel, from your online Google ad to your landing page, and every step in the check-out process, almost every customer falls out of your site. 2% means that out of every 100 customers who click on an ad, only 2 buy from you. 

Why is that? But more importantly how do you IMPROVE that conversion rate and make more money without spending any more money on traffic? Conversion rate optimization, or A/B testing, is how you find and correct those “holes” and move more customers to the next step in your conversion funnel. 

This month we’ll have Kirk Ramble, Optimization Strategy Lead at Nordstrom Direct, and before that, Microsoft, Kimberly Clark and Nationwide, give us the low down on A/B and Multivariate testing.

He’ll explain the difference between A/B and Multivariate testing and why multivariate is the BOMB! 

He’ll also show us:
• how to identity a good (read BAD) page/element that is losing you customers
• how a good hypothesis is the key to great test results
• and killler examples. Come with questions. Come to mingle to mingle with your peers. Come and have a good time.

See you there,

Michael

Join or login to comment.

  • Claire

    Really useful presentation! Thanks so much to Michael for setting it up and Kirk for giving us his time. Can't wait for the next one.

    February 23, 2014

  • Tim W.

    Another great event tonight. Thanks Michael!

    1 · February 19, 2014

  • Michael T.

    We have a new sponsor! Avalara, an online sales tax solution will be providing food! We are excited to have them aboard.

    February 12, 2014

  • Claire

    The company on Bainbridge? More and more awesome!

    January 30, 2014

    • Michael T.

      Yep! I extended an invitation to them today.

      1 · January 30, 2014

  • Claire

    Sounds wonderful! Thank you for making this connection, Michael...and for setting up the next Meetup.

    January 29, 2014

    • Michael T.

      Thanks Claire. I've also made contacts with Avalara which does online tax solutions. I'm hoping to have a few of them attend so you can talk to them.

      January 29, 2014

  • Michael T.

    We have a new sponsor! Comr.se, a startup in Pioneer Square that allows brands to sell directly on social media posts.

    These generous company is opening up their space to host our ecommerce meetup!

    Did I mention they have a keg too?!!

    Good things are a foot...

    1 · January 29, 2014

33 went

Our Sponsors

People in this
Meetup are also in:

Sign up

Meetup members, Log in

By clicking "Sign up" or "Sign up using Facebook", you confirm that you accept our Terms of Service & Privacy Policy