Feb 19, 2014 · 7:00 PM
This location is shown only to members
Did you know that your site leaks like a sieve? That is why the average conversion rate is 2%.
At every step in your conversion funnel, from your online Google ad to your landing page, and every step in the check-out process, almost every customer falls out of your site. 2% means that out of every 100 customers who click on an ad, only 2 buy from you.
Why is that? But more importantly how do you IMPROVE that conversion rate and make more money without spending any more money on traffic? Conversion rate optimization, or A/B testing, is how you find and correct those “holes” and move more customers to the next step in your conversion funnel.
This month we’ll have Kirk Ramble, Optimization Strategy Lead at Nordstrom Direct, and before that, Microsoft, Kimberly Clark and Nationwide, give us the low down on A/B and Multivariate testing.
He’ll explain the difference between A/B and Multivariate testing and why multivariate is the BOMB!
He’ll also show us:
• how to identity a good (read BAD) page/element that is losing you customers
• how a good hypothesis is the key to great test results
• and killler examples. Come with questions. Come to mingle to mingle with your peers. Come and have a good time.
See you there,