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Monetizing Mobile: Harnessing the Power of Word of Mouth Marketing

I am once again excited by who has offered to speak at our MeetUp.  One of the big requests is talks on Mobile. This is one of several that we will have in the new year.


Topic: Acquiring Mobile Users by Harnessing the Power of Word of Mouth Marketing

We all know web traffic is making a massive shift towards mobile.  Every major company now has a “mobile strategy” yet a challenging quandary exists.  Acquiring mobile users is getting more and more expensive, however monetization on mobile devices in many cases still greatly lags web experiences.  App developers need to be smart about customer
acquisition and make sure they are building in the right incentives and mechanics to enable their apps to go viral.  This talk will discuss strategies on creating mobile experiences which allow for the most cost effective customer acquisition enabling profitable mobile experiences.

Speaker: John Maffei is a multiple time CEO, with experience running Internet technology companies that have had large exits ($300M+). He currently runs Medio’s Acquisition business which is focused on helping developers acquire the best mobile customers at a fraction of the cost of buying users on mobile ad networks.


Once again, eSage Group will be buying drinks and providing light appetizers!

And, I am always looking for speaker/topic ideas!!



Join or login to comment.

  • lee k.

    I missed again. I promise to add notifications to both my calender and phone.....

    January 23, 2014

  • A former member
    A former member

    Looking forward to learning about the subject matter. I'm also eager to network, as I have a Sr. Product Manager position and 2 Program Manager positions for a Seattle based mobile advertising company. See you soon!

    January 21, 2014

  • Tina M.

    Sorry you are going to miss it, Vera!

    January 21, 2014

  • Vera C.

    Due to a last minute conflict, I am unable to attend tonight's meeting.

    January 21, 2014

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