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The Value of Contextual Data

The Value of Contextual Data

Today, much of the data stored in
warehouses is not contextualized or linked together,  taking analysis, reporting and predictive analytics difficult, time consuming and expensive. Contextual
Data Mapping
is a new approach to collecting and interconnecting data. It allows simple analysis, reporting and enables other capabilities such as
predictive analytics, A/B testing, complex user segmentation and targeting.  Contextual Data will be explained in detail along with case studies and examples of how Contextual Data can be used in gaming, applications, and websites.

Please note that I understand this is another vendor. We will make sure to make it very educational.


About Todd

Todd Emerson has held leadership positions at mobile data solutions companies since 2000. Todd has designed, launched and managed analytics-driven white-label mobile data solutions for some of the top US mobile operators.  Todd’s solution designs include a wide array of mobile-centric technologies including analytics, mobile web, rich client, data synchronization, messaging, RFID, medical device tracking and voice
recognition.  Tens of millions of mobile phone users actively use Todd’s solutions on a monthly basis. In addition to his work with in the mobile sector, Todd has been working with analytics solutions and products over the past 5 years. Todd is the SVP of 3rd Party Services at SPLYT, the first and only commercially available contextual data mapping solution.


SPLYT is a next generation advanced analytics platform for mobile, social, and web application developers. SPLYT is fast and easy to instrument, generates deep insights quickly for non-technical people, and has a suite of tools for building custom segments, creating and deploying A/B Tests, and for targeting segments with specific content or experiences. SPLYT is the only analytics platform built on Contextual Data, a highly enriched data format for deeper and faster analysis, segmentation, and testing.

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  • Vera C.

    Road flooding here in the South Sound, so once again I cannot attend. This one sounds really interesting & I'm sad to miss it.

    February 18, 2014

  • Tina M.

    Looking forward to seeing everyone tomorrow night!!!

    February 17, 2014

  • A former member
    A former member

    Looking forward to the event

    February 14, 2014

  • Todd E.

    Looking forward to it!

    January 27, 2014

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