Frequently, when SEOs (Search Engine Optimization practitioners) implement Google Analytics (GA), we do so with a myopic focus on SEO-specific indicators. The implementation is frequently badly flawed and often handicaps GA from delivering meaningful, actionable insights for the web site overall.
Caleb Whitmore will present some examples of these flawed implementations and help us SEOs understand what we’re missing, and how we can optimize GA to deliver more value to our clients.
Plan for a 45- to 60-minute presentation with Q&A. Be sure to bring your analytics questions for Caleb.
If you'd like some of the food & drink, we ask for a donation of $5-10. Please RSVP so we get enough for you!
This presentation is recommended for attendees with some experience in and knowledge of the basic concepts of SEO (Search Engine Optimization), web analytics, and specifically, Google Analytics (GA).
About our presenter:
Caleb Whitmore, CEO and Founder of Analytics Pros (http://www.analyticspros.com/) is one of the top Google Analytics Certified Partners globally. Caleb has been working with Google Analytics since 2005, regularly contributing to the official Google Analytics blog and speaking at industry events. Additionally, Caleb co-authored the book Performance Marketing with Google Analytics, published by Wiley in 2010 and is Founder of BEST (http://best.analyticspros.com), a Google Analytics Event conference series