Second Screen TV, Second Screen is a term that refers to an additional electronic device (e.g. tablet, smartphone) that allows a television audience to interact with the content they are consuming, such as TV shows, movies, music, or video games, extra data is displayed on a portable device synchronized with the content being viewed on television.
Beyond the above, using a tablet to select info about a specific object you see on TV like you do with web pages and getting that info on your table instantly without TV disruption provides the first truly desirable interactive TV experience. Also using the tablet as a electronic TV guide with the ability to watch movie trailers from the table in TV guide menu mode really brings the promise the digital home of the future into a here and now state of reality.
With these changes, opportunities abound, a new ecosystem for entertainment is quickly emerging, its been referred to as the Second-Screen Explosion.
Consider the case of a TV content producer, the video will be processed with hot spot links throughout the video. If planning a game show you would now be thinking about the second screen content or app running within the second screen for viewers to engage with. In the case of home shopping network, the second screen shopping cart would be a primary consideration and the whole production will focus on the new abilities to fill those shopping carts.
Even advertising changes, the advertiser wants to place a landing page on the second screen in conjunction with the video ad. So should the video as be a short intro with synchronized loading of a landing page, or maybe even a game, would the ad format be better for consumer and advertiser alike.
With these changes taking place, is there a way for people in technology, content development and advertising to be on top of this new opportunity? After all, the new ecosystem emerging now is not the old school way where the insiders take all, no, its like the wild west or a gold rush. Smart people will want to learn more about this, so if you are one of those smart people your welcome to join to share and to learn and have a little fun in the process.
This is a meetup group focused on Second Screen and we are planning meetups of multiple types. Its just getting started now and a good time to join.
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