If Facebook and Twitter are mysteries to you, this introductory workshop will explain it all.
Learn how to build your author brand through the use of social media platforms that put you in charge.
-Basic overview of Twitter tools
-Importance of defining your Twitter business goal
-Best practices for setting up your Twitter account profile
-Strategies for defining your Twitter community
-Guidelines for crafting effective messages and best times to send them
-Building Twitter lists
-Promoting yourself on Facebook
-Creating a Facebook author page
-What to post to your Facebook page
-When are the best times to post to your Facebook page
-What types of posts get the most engagement
-How to get more fans
Participants will receive worksheets and homework.
Participants must have a personal e-mail address and are encouraged to bring their own laptop or tablet computer.
Please try to create your Twitter.com in advance.
Workshop will be taught by Amir Sattar:
Amir Sattar is former Digital Marketing manager for PRG Group and currently does analytics for NFL.com. Amir is a graduate from New York University and specializes in social media.
If we have extra time we will also cover Instagram and Pinterest.