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The RDFa - SEO Wave: Learn How to Catch It and Why

  • Jan 11, 2011 · 6:30 PM
  • Tri City Wellness center

Revenue Buzz for 2011, RDFa, LOD, SEO, LOC and more - Don't miss the Semantic Web wave! The Semantic web is now mainstream. If you did your holiday shopping on the web, odds are you were using Semantic Web technology. Of late,
Linked Open Commerce (LOC) has been an amazing addition to the
Linked Open Data (LOD) cloud. Companies like Overstock, BestBuy, Tesco and many others are using RDFa and microformats in their webpages to optimize search. Other companies are choosing to make their "metadata" (almost becoming a misnomer as it can be very specific) about their product catalogs available via downloadable RDF files. This development is primarily driven by Search Engine Optimization (SEO) considerations, however, there is a great opportunity to use this recently available metadata for new types of services. Clearly, e-commerce is not the only domain. Scientific journals such as PLoS, (and many others) publish information with RDFa and there are many vertical markets leveraging the technology. The pharmaceutical and life sciences domains represent a large percentage of the LOD cloud. Jans Aasman from
Franz Inc. will demonstrate several new tools that enable and facilitate the end-user’s ability to easily leverage this emerging Semantic Web wave. These tools allow easy capture of RDFa from websites and provide an easy on-ramp for non-technical users to engage the Semantic Web. Jans will show how a user can scrape and download LOD, LOC and RDFa from websites and combine it into a triplestore. He will demonstrate how a user can visualize microformat and RDFa web page data. LAST BUT NOT LEAST – he will demonstrate an example of how to perform queries over this data – in this case – in the pharmaceutical domain, using a
Visual Query Builder for SPARQL.
About the Speaker:
Dr. Jans Aasman, Franz's President and CEO, a longtime customer, joined Franz from TNO Telecom based in The Netherlands. Jans Aasman started his career as an experimental and cognitive psychologist, earning his PhD in cognitive science with a detailed model of car driver behavior using Lisp and Soar. He has spent most of his professional life in telecommunications research, specializing in intelligent user interfaces and applied artificial intelligence projects. From 1995 to 2004, he was also a part-time professor in the Industrial Design department of the Technical University of Delft. Jans is currently the CEO of Franz Inc., the leading supplier of commercial, persistent, and scalable RDF database products that provide the storage layer for powerful reasoning and ontology modeling capabilities for Semantic Web applications.

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  • Brock

    very informative

    January 12, 2011

  • Tom G.

    Showed us the "state of the art".
    Thanks Jan

    January 12, 2011

  • Olin H.

    Excellent as always.

    January 12, 2011

  • ogun

    Very good.

    January 12, 2011

  • A former member
    A former member

    I'm a SW rookie and I find the subject matter difficult to follow. However, the presenter began with a SW primer which I appreciated. Attendees are supportive and answered my basic questions with examples. Thanks.

    January 12, 2011

  • Mark S K.

    I thought that Jans did an amazing job presenting very interesting content.

    January 12, 2011

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