Our meetup is for anyone interested in learning more about Service Design. As a growing field, we believe that service design has the ability to augment UX for digital and analog experiences by designing for the systems and culture that facilitate the delivery of their value.

We seek to challenge, evolve, and advance Service Design as a practice. From our perspective Service Design is a creative approach that seeks to co-create the right blend of technology, behavior, and user needs that result in positive brand-driven experiences. We aim to blur the lines between technology, business, and people-centered design.

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I decided to start Reno Motorcycle Riders Group because I wanted to be part of a group of people who enjoyed my passion... I was excited and nervous. Our group has grown by leaps and bounds. I never thought it would be this big.

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