October 4th SheSays Boulder Event

  • October 4, 2011 · 5:30 PM
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Vail Resorts: Direct Response Display Media & Creative

Using Vail Resorts “Gondolas” (from the Advance Lift Ticket campaign) as a case study, three women from Booyah Online Advertising and Jennifer Wolfe-Kimbell from Vail Resorts will discuss how they created synergy between the banner creative messaging and media targeting for a complex winter display campaign.  They will give an overview of the strategic media and creative approach to the campaign, ongoing optimization efforts and key takeaways for future display campaigns for Vail Resorts.

Sponsor:  Booyah Online Advertising

Jennifer Wolfe-Kimbell, Senior Marketing Manager - Upsell

Vail Resorts Management Company

Sarah Lockwood, Creative Group Director
Booyah Online Advertising

Vanessa Pence, Account Strategy Director                                  
Booyah Online Advertising (LinkedIn:  vanessabendetti)       

Amy Borum, Media Planner                                  
Booyah Online Advertising (LinkedIn:  amyborum)                                                                

5:30 - 6:30 pm:  Cocktails & Networking

6:30 - 7:30 pm:  Presentation

About Booyah Online Advertising
Booyah Online Advertising is a Denver-based online agency that specializes in Paid Search, SEO, display, social media, mobile, local and email. Marquee clients include DISH Network, Blockbuster, Teleflora, Fiji Water, Vail Resorts, Vitamin Shoppe, CP+B and Deutsch.    
Facebook:  Booyah     Twitter: @booyahagency


Join or login to comment.

  • Cindy S.

    Thank you so much for the presentation. It was so insightful and interesting. Denise, thank you for organizing. Let me know if you need help with the next one!

    October 5, 2011

  • A former member
    A former member

    Inspiring to see a group of talented women presenting their success story together. I was impressed that the agency + client were so open with what worked and key learnings. Everyone on the panel was genuinely interested in helping us be more successful with our own online direct response campaigns.

    October 5, 2011

  • A former member
    A former member

    Loved the meeting. Not sure if it is relevant to me... but I will give it some time.

    October 5, 2011

  • Anastasia T.

    Content was great - very interesting case study. Good client and agency balance in the presentation too. I would have been interested in more detail on the targeting information and how it was determined. And the group went very long! Not a problem but I would have liked to have planned for that.

    October 5, 2011

  • mandaline g.

    I enjoyed the content but did feel that this was a much slower and less interactive experience. It was certainly good to get an indepth look at the approach, goals and results of a highly effective media campaign. However, I couldn't help but think that having a second group's also present their campaign would have been a much more dynamic experience: to compare/contrast and add diversity to the discussion (as well as add more of a spark to the experience as an attendee).

    I <3 this group. And am SO glad to be a part of it. Looking forward to December's mixer.

    October 5, 2011

  • A former member
    A former member

    Excellent and informative case study shared by
    The ladies from Vail Resorts and Booyah. Great group of women in attendance. Very supportive, smart group.

    October 5, 2011

  • Kit H.

    great panel, shared very interesting insights in the process.
    inspiring to see so many women in the VRI and how confident and kind they were.
    great group of attendees.

    October 5, 2011

  • Linda T.

    hey Denise - Oct 4 is same eve as BDNT - possible to reschedule to another day in Oct? thx!

    September 16, 2011

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