Agenda: light dinner for pre-registrants only at 6:30 or so; talk at 7 pm or slightly later.
With two years of sales data from the latest efforts to reintroduce
the electric vehicle now in hand, what have we learned about the new
automotive landscape? What have we learned from contemporary consumers
that we couldn't have known from careful observation of past waves of
interest in EVs? This talk will focus on the formation of expectations
about EV technology: how have our expectations tracked reality, and
where they've diverged in the past, what can we learn that will better
inform our thinking about the future of electric vehicles?
David A. Kirsch is Associate Professor of Strategy and
Entrepreneurship at the Robert H. Smith School of Business at the
University of Maryland. His research focuses on the intersection of
problems of innovation and entrepreneurship, technological and
business failure, and industry emergence and evolution. His first
book, _The Electric Vehicle and the Burden of History_, was published
by Rutgers University Press in 2000. In partnership with the Library
of Congress, Kirsch has established the Digital Archive of the Birth
of the Dot Com Era, an archive that includes collections of business
records documenting the early commercialization of the internet.
Kirsch’s research has appeared in leading business history and
management journals and has been the subject of feature stories in
national publications including The Washington Post, The New York
Times, and The Chronicle of Higher Education. Kirsch received a Ph.D.
in History of Technology from Stanford University, an M.A. in
Economics of Innovation from MERIT at the University of Limburg, and
an A.B. from Harvard College in History and Science magna cum laude.
See also "Why your car isn't electric" in the N.Y. Times
for a related article. For this meeting, we are inviting members of Electric Vehicle Entrepreneurs of Silicon Valley to join us.
Sponsorship: Mentor Graphics