If you had previously registered for this Meetup, please make sure you have a meeting reminder on your calendar (the meeting was moved once, and Meetup does not send out an updated calendar marker reminder. Book Nov 14th at 6:30 PM now).
At this Meetup, co-authors Peter Spielvogel, Michael Procopio and Natascha Thomson will talk about social media marketing for B2B and preview their book "42 Rules of B2B Social Media Marketing" that is intended to fill a hole in the market.
Before dinner, the authors will talk about:
- Why B2B social media marketing is different from B2C.
- How to leverage LinkedIn for B2B.
- How to use social media in the sales cycle.
We hope to see you there for knowledge exchange, dinner, & fun networking!
Mark Yolton, SVP of Digital, Social & Communities at SAP endorsed the book saying:
"Social marketing advice today is predominantly geared to B2C organizations which are fundamentally different from the B2B world. Yet, we know that business-to-business commerce and interactions can benefit greatly from social business practices, and that B2B organizations can have exponential impacts on the global marketplace. ‘42 Rules’ offers valuable, practical guidance for B2B marketers at all levels. The content is well organized for easy reference, includes quick ideas to implement, and is supported by real-world examples."